Hospitality Website Design & Marketing
Websites, SEO & Marketing that Fill Tables and Rooms
Guests find, compare and book in minutes, usually on their phone and often on the way.
We build websites and marketing that make people hungry, thirsty or ready for a break, and turn searches into direct bookings, without handing a slice to the booking sites.
From restaurants, bars and cafés to hotels, holiday lets and venues, we've spent 20+ years helping hospitality businesses fill their calendars.
What can we help you with?
When are you looking to start?
Perfect, you're nearly done.
We've added your answers to the enquiry form. Just pop your details in and hit send.
Hospitality case studies
We don't just build nice-looking websites. We build the marketing that fills tables, rooms and events.
We've worked with hotels, holiday lets, festivals and clubs, so we understand seasons, booking sites and what makes people book direct.
Clear pricing, no surprises
Every business is different, so these are starting points. Tell us what you need and we will give you an exact quote.
Website design
No upfront cost. Monthly websites through our sister company, The Simple Website Company. Bespoke builds quoted.
See monthly websites →LocalGoogle Business Profile
Get found in the map pack: profile optimisation, weekly posts, reviews and photos.
Find out more →SEOSEO
Rank on Google and AI search for the searches that bring in customers.
Find out more →AdsGoogle Ads
Management from £300 a month or 10% of spend. Large budgets from 5%. Ad spend paid directly to Google.
Find out more →SocialSocial media
Consistent, on-brand posting that keeps you front of mind.
Find out more →Guide prices exclude VAT. Set-up fees may apply for ads and new campaigns. Get your exact quote
Everything you need to fill every table, room and event
One team for your website, Google, ads, social and strategy, all built around how guests actually choose and book.
Your website should make people book on the spot.
Beautiful photos, up-to-date menus and a booking button that works first time on a phone.
- Direct booking and table reservations
- Menus, rooms and events always up to date
- Gift vouchers and online shop
- Fast, mobile-first design
Be the place people find first.
We get you ranking for 'restaurants near me', 'hotels in' and the searches that bring guests to your door.
- Google Business Profile optimisation
- Pages for occasions, events and areas
- Review generation that boosts rankings
- Monthly reporting in plain English
Fill quiet nights and midweek rooms.
Targeted campaigns for the dates, events and offers you need to sell.
- Google Ads and Hotel Ads
- Meta ads for events and offers
- Every booking and call tracked
- Budgets focused on quiet periods
Make people hungry, thirsty or ready to travel.
Food, drinks, rooms and atmosphere are made for social. We help you post content that fills seats.
- Instagram, TikTok & Facebook
- Reels and short-form video
- Influencer and creator visits
- Content plans around your calendar
Plan around seasons, events and margins.
We map your marketing to busy periods, quiet spells and the bookings that make you the most money.
- Seasonal and event planning
- Direct booking vs OTA strategy
- Clear targets for covers and occupancy
- One plan joining up every channel
Reviews are your reputation.
Guests read reviews on Google and TripAdvisor before they book. We help you get more great ones and handle the rest well.
- Google and TripAdvisor review generation
- Review responses and reputation repair
- Food and travel press features
- Awards entries
Guests now ask AI where to go.
More people ask ChatGPT and Google's AI for places to eat, drink and stay. We make sure you're recommended.
- Structured information AI can read
- Reviews and mentions AI trusts
- Answers to the questions guests ask
- Tracking your AI visibility
Win corporate, events and group bookings.
Beyond walk-ins, we help you win corporate accounts, weddings, parties and tour groups.
- Corporate and event outreach
- Wedding and party packages
- Tour operator and agent partnerships
- Follow-up that turns enquiries into bookings
Hospitality businesses we help
From one-site cafés to hotel groups and festivals. If you feed, host or entertain people, we can help you fill up.
Food & drink
Stay
Events & leisure
Highlighted ones have a worked example below. Don't see yours? We almost certainly work with it, just ask.
How we'd help your marketing
Every hospitality business fills up differently. Pick yours to see the kind of plan we'd put together.
Restaurant
Busy weekends, empty Tuesdays.
Most restaurants are full when everyone wants to go out, and quiet the rest of the week.
What we'd do
- Website with online booking and live menus
- Google Maps and reviews to win 'near me' searches
- Instagram reels of dishes and the team
- Midweek offers promoted with Meta ads
What we'd aim for
Fuller midweek covers and more bookings direct, not through third parties.
Bar & Pub
Competing for every night out.
People decide where to go on the night, often from their phone.
What we'd do
- Events and sport pages that rank
- Social media for live music, quizzes and sport
- Google Maps and review generation
- Function room and party booking campaigns
What we'd aim for
Busier event nights and more private hire bookings.
Café
Loyal regulars, not enough new faces.
Cafés rely on footfall and word of mouth, and chains are everywhere.
What we'd do
- Simple, fast website with menu and opening times
- Google Maps optimisation and reviews
- Instagram content that shows the vibe
- Loyalty and local partnerships
What we'd aim for
More new customers and busier quiet hours.
Boutique Hotel
Booking sites take a big slice.
OTAs bring bookings but take 15 to 25% commission on every one.
What we'd do
- Direct booking website with best-rate guarantee
- Google Hotel Ads and search campaigns
- SEO for city and experience searches
- Email to past guests for repeat stays
What we'd aim for
More direct bookings and less commission paid. See our Boutique Hotel Group concept.
Holiday Let
Great property, lost among thousands.
Holiday lets compete on Airbnb and Booking with little to stand out.
What we'd do
- Visual website with direct booking
- SEO for location and holiday searches
- Social media and influencer stays
- Repeat guest email campaigns
What we'd aim for
Higher occupancy and more direct bookings. See our Parque Santiago case study.
Wedding Venue
Couples plan for months and compare everything.
Wedding bookings are high value, and couples visit several venues before they choose.
What we'd do
- Inspiring website with real weddings and pricing guides
- SEO for wedding venue searches
- Instagram and Pinterest content
- Open day and wedding fair campaigns
What we'd aim for
More viewings, more bookings and fewer empty dates.
Festival & Events
Ticket sales come in waves.
Events need early momentum, a big final push and a brand that brings people back.
What we'd do
- Event website with ticketing
- Paid social around line-up announcements
- Creator and partner promotion
- Email and SMS for last-minute sales
What we'd aim for
Sell-out events and a growing audience. See our Glaze-N-Bury Festival case study.
Sports & Social Club
More than a club, it's a business.
Clubs rely on membership, sponsorship, events and the bar to keep going.
What we'd do
- Club website with membership and bookings
- Sponsorship packages and outreach
- Social media and local PR
- Bar and events promotion
What we'd aim for
New income streams and a stronger community. See our Lymm Cricket Club case study.
How Verve compares
There's more than one way to market a hospitality business. Here's how they stack up.
| Doing it yourself | Cheap offshore outsourcing | Typical agency | Verve Digital | |
|---|---|---|---|---|
| Understands hospitality, bookings and seasons | ✗ | ✗ | Sometimes | ✓ |
| Plan built around your venue, calendar and margins | ✗ | ✗ | Often generic | ✓ |
| Website, SEO, Google Ads and social under one roof | ✗ | Piecemeal | Sometimes | ✓ |
| UK-based, speaks your language | ✓ | ✗ | ✓ | ✓ |
| Director-level contact, not a junior account manager | You | ✗ | Rarely | ✓ |
| Every call and enquiry tracked | ✗ | Rarely | ✓ | ✓ |
| Plain-English reporting on bookings and covers | ✗ | ✗ | Vanity metrics | ✓ |
| Frees up your evenings and weekends | ✗ | ✓ | ✓ | ✓ |
| Quality you can rely on | Hit and miss | ✗ | ✓ | ✓ |
| Focused on bookings, not just clicks | Hopefully | ✗ | Sometimes | ✓ |
| What it really costs | Your timeEvenings and weekends | CheapYou get what you pay for | £££Often for junior staff | Priced for resultsDirector-led |
Other industries we work with
Not in hospitality? We help businesses from construction and education to healthcare and tech.
Concept case study: Boutique Hotel Group
+30% direct bookings target across 4 cities
View case study →
Parque Santiago
A visual holiday rental website for a Tenerife apartment
View case study →
Glaze-N-Bury Festival
A bespoke festival website built around the founder's vision
View case study →
Lymm Cricket Club
4 income streams: sponsorship, social, PR and the bar
View case study →Free hospitality website audit
Already have a website?
Already have a website, but it’s not bringing in work?
We’ll review it for free and show you exactly where you’re losing enquiries, from Google rankings and Maps listings to quote forms and mobile speed.
- Free Website Audit
- SEO and Ads Campaigns
- Website Re-skin
- Conversion Rate Analysis
- User Experience Focus
- Competitor Analysis
- Google Maps & Reviews Check
- Mobile optimisation
- Why Choose Us
Why Hospitality Businesses Choose Verve Digital
Unlike agencies that sell a template and disappear, we build long-term partnerships with a small number of hospitality businesses, and grow with them. This allows us to better understand your goals and deliver more meaningful results.
We become an extension of your business, combining strategic thinking, technical expertise and over 20 years of marketing experience to help you grow online.
Years Experience working closely with businesses
In Client Revenues Generated
Profitable Businesses Supported
Client Retention
Director Led Partnerships
We form a close relationship with you at Director level, no junior account managers, experienced marketers and business owners at your hands.
Commercial Focus
As Marketers and Entrepreneurs, we look at your business from both a customer and a growth point of view, designed to help you generate genuine leads.
20+ years experience
From local businesses to national organisations, we've spent over 20 years helping businesses improve their visibility, generate leads and grow online.
Emotionally invested in your Success
We intentionally work with only a select number of businesses, allowing us to build stronger relationships and dedicate concentrated time, energy and expertise every client deserves.
You work with me, not an account manager
When you choose Verve Digital, you get me, James, from the first call to the results. I've spent over 20 years helping hotels, venues, restaurants and events businesses and businesses like yours win more customers online, and I've run my own businesses too.
So I look at your marketing the way an owner would: what will bring in enquiries, what will grow revenue and what isn't worth your money. I keep my client list deliberately small, so you get senior attention, honest advice and someone who genuinely cares about your results.
- A direct line to meNo junior account managers, no being passed around.
- 20+ years' experienceWebsites, SEO, Google Ads and social, done properly.
- Commercially mindedFocused on leads and revenue, not vanity metrics.
- Close-knit and selectA small number of clients, so you get real attention.
Hospitality Marketing FAQs
Yes. We work with restaurants, bars, pubs, cafés, hotels, holiday lets, wedding venues, festivals and clubs. Whether you're a single site or a group, we tailor everything to the bookings you want more of.
Yes. For most venues, Google Maps is where guests start. We optimise your Google Business Profile, keep menus and photos fresh and help you collect more reviews, so you appear when people search nearby.
Yes. We write menus, room descriptions, event pages and local guides that sound like you and help you rank. Just send us your photos and we'll do the rest.
Of course. Whether your current website feels outdated, isn’t generating enquiries or no longer reflects your business, we can redesign it with a modern, conversion-focused approach while retaining the content and functionality you still need.
Yes. We can manage everything for you, including secure UK hosting, software updates, backups, security monitoring and ongoing maintenance. This allows you to focus on running your business while we keep your website secure, fast and up to date.
Yes. Every website we build is fully responsive and designed to look and perform perfectly across mobiles, tablets and desktops. With most users now browsing on mobile, this is a key part of both user experience and SEO.
Yes. We build on WordPress, so you can update menus, events, offers and photos in minutes from your phone. If you'd rather send them over, we'll add them for you.
Every project is different, but most business websites are completed within 2–6 weeks depending on the size of the project, content requirements and client feedback. We’ll always provide a clear timeline before work begins.
Yes. We connect your booking system, add clear booking buttons everywhere and run campaigns that send guests straight to your website instead of the booking sites.
Launching your website is just the beginning. We continue working with many of our clients, helping them improve rankings, generate more enquiries and grow their businesses through ongoing SEO, Google Ads, content marketing and strategic digital advice. We aim to become a long-term marketing partner rather than simply delivering a website and disappearing.
01.
Understand your Business
02.
Build a Growth Plan
03.
Deliver the Strategy
04.
Review and scale what works
- Our Process
From First Call to a Full House
Every business is different. That’s why we start by understanding your goals, customers and opportunities before recommending the right marketing strategy. Our process is designed to remove guesswork, focus your budget and deliver measurable growth.
Trusted by...
Our Partners
Let's talk about growing your business
Tell us what you need and we'll come back with honest, practical advice. No hard sell, no jargon.
What can we help you with?
When are you looking to start?
Perfect, you're nearly done.
We've added your answers to the enquiry form. Just pop your details in and hit send.