E-Commerce Website Design & Marketing
Online Shops, SEO & Ads that Keep the Orders Coming
Shoppers compare prices, reviews and delivery in seconds. If your shop is slow, confusing or hard to find, they buy elsewhere.
We build online shops and marketing that get found on Google, look great on mobile and turn browsers into buyers, then repeat customers.
From niche product brands to established retailers, we've spent 20+ years helping e-commerce businesses grow traffic, conversion rate and order value.
E-commerce case studies
We don't just build nice-looking shops. We build the marketing that brings in profitable orders, month after month.
We've worked with fashion brands, trade suppliers, niche retailers and start-ups, so we understand margins, stock, seasons and what makes people buy.
Everything you need to sell more online
One team for your shop, Google, ads, social and strategy, all built around how your customers actually buy.
Your shop should sell while you sleep.
We build fast, mobile-first shops on WooCommerce and Shopify, designed to convert, not just to look good.
- Product pages built to convert
- Fast checkout with the payments people use
- Reviews, delivery and returns front and centre
- Built on WooCommerce or Shopify
Rank for the products people search for.
We get your categories and products ranking in Google so you're not paying for every sale.
- Category and product page SEO
- Technical SEO for large catalogues
- Content that answers buying questions
- Monthly reporting on revenue, not just rankings
Shopping ads that pay for themselves.
Google Shopping and search campaigns built around margin and return on ad spend, not vanity clicks.
- Google Shopping and Performance Max
- Product feed optimisation
- Revenue and ROAS tracking
- Budgets focused on your best sellers
Build a brand people follow and buy from.
Product content, creators and paid social that turn scrollers into customers.
- Instagram, TikTok & Facebook
- Meta ads with dynamic retargeting
- Content plans around launches and seasons
- Creator and influencer campaigns
Grow profit, not just revenue.
We plan around margins, stock, seasons and customer lifetime value so growth is sustainable.
- Pricing and positioning advice
- Launch and seasonal planning
- Clear revenue and margin targets
- One plan joining up every channel
Reviews sell products.
We help you collect more product and store reviews, handle bad ones properly and get featured in the right places.
- Product and store review generation
- Review responses and reputation repair
- Press, gift guides and features
- Awards entries
Shoppers now ask AI what to buy.
More people ask ChatGPT and Google's AI for product recommendations. We make sure yours are the ones it suggests.
- Structured product data AI can read
- Reviews and mentions AI trusts
- Answers to buying questions
- Tracking your AI visibility
Wholesale, stockists and trade accounts.
Beyond direct sales, we help you win stockists, wholesale buyers and B2B customers.
- Stockist and retailer outreach
- Trade account campaigns
- Marketplace strategy
- Follow-up that turns leads into orders
Online shops we help
From one-person brands to established retailers. If you sell online, we can help you sell more.
Brands & makers
Retailers & suppliers
Stage of growth
Highlighted ones have a worked example below. Don't see yours? We almost certainly work with it, just ask.
How we'd help your marketing
Every online shop grows differently. Pick yours to see the kind of plan we'd put together.
Sportswear Brand
Great products, not enough people seeing them.
Fashion is visual and crowded, and paid social costs are rising.
What we'd do
- Conversion-focused shop with fast mobile checkout
- Meta & TikTok ads with creator content
- Email flows for welcome, basket and repeat purchase
- SEO for category and style searches
What we'd aim for
A doubled conversion rate and more repeat customers. See our Sportswear E-Commerce concept.
Beauty Products
Customers need to trust what goes on their skin.
Beauty shoppers read ingredients, reviews and before and afters before they buy.
What we'd do
- Product pages with ingredients, results and reviews
- Instagram and creator partnerships
- Subscriptions and bundles to lift order value
- Google Shopping for product searches
What we'd aim for
Higher average order value and customers who come back every month.
Pet Products
A loyal audience that loves to share.
Pet owners follow brands they love and buy again and again.
What we'd do
- Social-first brand content with customers' pets
- Meta ads with dynamic retargeting
- Reviews and UGC across the shop
- Email and SMS for reorders
What we'd aim for
Consistent weekly sales and a community that sells for you. See our The Canine Style case study.
Builders' Merchant
Competing online with the national chains.
Trade and DIY customers search for products and prices, and the nationals dominate Google.
What we'd do
- SEO for product and local searches
- Google Shopping and search ads
- Click & collect and local delivery
- Trade account sign-up campaigns
What we'd aim for
Regular online sales and a bigger SEO budget. See our Builders' Merchant case study.
Specialist Retailer
Small audience, high intent.
Niche products have fewer searches, but the people searching know exactly what they want.
What we'd do
- SEO for specialist product searches
- Expert content and buying guides
- Google Shopping for niche terms
- Trust signals that beat the marketplaces
What we'd aim for
Page one for specialist searches and more direct orders. See our Safetell case study.
New Online Shop
Launching with no traffic and no data.
New shops need sales quickly to prove the idea and fund growth.
What we'd do
- Launch-ready shop built to convert from day one
- Google & Meta ads from launch
- Tracking set up properly from the start
- Launch PR and social content
What we'd aim for
First sales in week one and data to scale what works. See our Website Subscription Start-Up case study.
Moving From Marketplaces
Amazon and Etsy fees eat your margin.
Marketplaces bring sales, but you don't own the customer and fees keep rising.
What we'd do
- Your own branded shop with better margins
- Email capture to own your customer list
- Google Shopping to replace marketplace traffic
- Retargeting for marketplace visitors
What we'd aim for
More sales through your own site, better margins and customers you actually own.
Replatforming
Your current shop is holding you back.
Slow sites, clunky admin and poor mobile experience cost sales every day.
What we'd do
- Migration to Shopify or WooCommerce
- SEO-safe redirects to protect rankings
- Speed and UX improvements
- Integrations with stock, shipping and accounts
What we'd aim for
A faster shop, no loss of rankings and a clear lift in conversion rate.
How Verve compares
There's more than one way to grow an online shop. Here's how they stack up.
| Doing it yourself | Cheap offshore outsourcing | Typical agency | Verve Digital | |
|---|---|---|---|---|
| Understands e-commerce, margins and conversion | ✗ | ✗ | Sometimes | ✓ |
| Plan built around your products, margins and customers | ✗ | ✗ | Often generic | ✓ |
| Website, SEO, Google Ads and social under one roof | ✗ | Piecemeal | Sometimes | ✓ |
| UK-based, speaks your language | ✓ | ✗ | ✓ | ✓ |
| Director-level contact, not a junior account manager | You | ✗ | Rarely | ✓ |
| Every call and enquiry tracked | ✗ | Rarely | ✓ | ✓ |
| Plain-English reporting on revenue and ROAS | ✗ | ✗ | Vanity metrics | ✓ |
| Frees up your evenings and weekends | ✗ | ✓ | ✓ | ✓ |
| Quality you can rely on | Hit and miss | ✗ | ✓ | ✓ |
| Focused on profitable sales, not just clicks | Hopefully | ✗ | Sometimes | ✓ |
| What it really costs | Your timeEvenings and weekends | CheapYou get what you pay for | £££Often for junior staff | Priced for resultsDirector-led |
Other industries we work with
Not an online shop? We help businesses from construction and education to healthcare and professional services.
Concept case study: Sportswear E-Commerce
2x conversion rate target from existing traffic
View case study →
Builders' Merchant
Client tripled their SEO budget after regular online paving sales
View case study →
Safetell
Niche security products ranking strongly on Google
View case study →
The Canine Style
5 new customers a week in month one
View case study →
Concept case study: Niche Product E-Commerce
Page 1 target for specialist product searches
View case study →
Website Subscription Start-Up
Launch website plus Meta and Google Ads from day one
View case study →Free e-commerce website audit
Already have a website?
Already have a website, but it’s not bringing in work?
We’ll review it for free and show you exactly where you’re losing enquiries, from Google rankings and Maps listings to quote forms and mobile speed.
- Free Website Audit
- SEO and Ads Campaigns
- Website Re-skin
- Conversion Rate Analysis
- User Experience Focus
- Competitor Analysis
- Google Maps & Reviews Check
- Mobile optimisation
- Why Choose Us
Why Online Shops Choose Verve Digital
Unlike agencies that sell a template and disappear, we build long-term partnerships with a small number of e-commerce brands and retailers, and grow with them. This allows us to better understand your goals and deliver more meaningful results.
We become an extension of your business, combining strategic thinking, technical expertise and over 20 years of marketing experience to help you grow online.
Years Experience working closely with businesses
In Client Revenues Generated
Profitable Businesses Supported
Client Retention
Director Led Partnerships
We form a close relationship with you at Director level, no junior account managers, experienced marketers and business owners at your hands.
Commercial Focus
As Marketers and Entrepreneurs, we look at your business from both a customer and a growth point of view, designed to help you generate genuine leads.
20+ years experience
From local businesses to national organisations, we've spent over 20 years helping businesses improve their visibility, generate leads and grow online.
Emotionally invested in your Success
We intentionally work with only a select number of businesses, allowing us to build stronger relationships and dedicate concentrated time, energy and expertise every client deserves.
E-Commerce Marketing FAQs
Yes. We work with fashion, beauty, pet, home, food and niche product brands, trade suppliers and retailers. Whether you're launching your first shop or selling thousands of products, we tailor everything to your margins and customers.
Yes. We optimise category and product pages, fix technical issues that hold large catalogues back and create content that answers buying questions, so you win more free traffic from Google.
Yes. We write product and category content that sells and ranks, in your brand's voice. For large catalogues we'll agree templates and priorities with you.
Of course. Whether your current website feels outdated, isn’t generating enquiries or no longer reflects your business, we can redesign it with a modern, conversion-focused approach while retaining the content and functionality you still need.
Yes. We can manage everything for you, including secure UK hosting, software updates, backups, security monitoring and ongoing maintenance. This allows you to focus on running your business while we keep your website secure, fast and up to date.
Yes. Every website we build is fully responsive and designed to look and perform perfectly across mobiles, tablets and desktops. With most users now browsing on mobile, this is a key part of both user experience and SEO.
Yes. We build on Shopify or WooCommerce, so you can add products, run offers and manage orders easily, with training included.
Every project is different, but most business websites are completed within 2–6 weeks depending on the size of the project, content requirements and client feedback. We’ll always provide a clear timeline before work begins.
Yes, when they're set up properly. We optimise your product feed, focus budget on your most profitable products and track revenue and return on ad spend, so you know exactly what's working.
Launching your website is just the beginning. We continue working with many of our clients, helping them improve rankings, generate more enquiries and grow their businesses through ongoing SEO, Google Ads, content marketing and strategic digital advice. We aim to become a long-term marketing partner rather than simply delivering a website and disappearing.
01.
Understand your Business
02.
Build a Growth Plan
03.
Deliver the Strategy
04.
Review and scale what works
- Our Process
From First Call to More Orders
Every business is different. That’s why we start by understanding your goals, customers and opportunities before recommending the right marketing strategy. Our process is designed to remove guesswork, focus your budget and deliver measurable growth.
Trusted by...
Our Partners
tel:
01565 372 020
locations:
We work all over the world and offer both a national and international Service. Our Offices are in:
Knutsford, Cheshire. WA16 6PG &
Manchester, M5 4HB