Concept Case Study
For E-commerce business
Pricing
Project Goals
The objective was to transform the website into a scalable, conversion-focused e-commerce platform capable of supporting paid traffic, organic growth, and repeat customer revenue.
Increase overall conversion rate through structured product pages and optimised user journeys.
Improve average order value (AOV) using upsells, bundles, and free delivery thresholds.
Build strong SEO foundations to generate sustainable organic traffic for high-intent product searches.
Reduce basket abandonment through clearer delivery messaging, trust signals, and checkout optimisation.
E-commerce website design examples
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Background & Challenge
Background
Velora Performance is a direct-to-consumer sportswear brand specialising in premium gym apparel and performance trainers, targeting style-conscious fitness consumers across the UK.
A fast-growing ecommerce brand with strong social media traction and influencer partnerships.
Offering high-quality, design-led activewear positioned between mass-market and premium sports brands.
Generating consistent paid traffic through Meta and Google Ads campaigns.
Experiencing steady sales, but with inconsistent website conversion performance.
Operating within a highly competitive online sportswear market dominated by established brands.
While brand awareness and product quality were strong, the website structure was not fully aligned with conversion psychology or long-term organic growth strategy.
The Challenge
As paid advertising costs increased and competition intensified, the website needed to evolve from a basic storefront into a performance-driven e-commerce platform.
Conversion rates were below industry benchmarks despite strong product imagery and branding.
Product categories lacked structured filtering, reducing usability for high-intent shoppers.
Delivery information and trust signals were not clearly communicated during key decision points.
SEO foundations were limited, restricting visibility for competitive product-based keywords.
Basket abandonment rates suggested friction within the checkout journey.
To scale profitably, the e-commerce experience needed to prioritise user behaviour, conversion optimisation, and search intent from the ground up.
Pricing
Marketing Approach Website Build
The website was rebuilt as a structured, conversion-focused ecommerce platform designed around user behaviour, buying psychology, and scalable search visibility.
Reorganised product architecture into clear, SEO-led collections such as “Women’s Gym Leggings” and “Men’s Performance Trainers,” aligned with high-intent search terms.
Introduced advanced on-page filtering (size, colour, fit, activity type) to improve usability and reduce friction for ready-to-buy customers.
Redesigned product pages with benefit-led copy, trust badges, delivery messaging, and sticky “Add to Cart” functionality on mobile.
Implemented free delivery thresholds and bundled product suggestions to increase average order value.
Streamlined checkout journey to reduce abandonment and improve completion rates.
Built structured internal linking and technical SEO foundations to support long-term organic growth.
Rather than focusing purely on aesthetics, the build prioritised conversion flow, search intent, and revenue scalability, ensuring the website functioned as a commercial growth engine, not just a product catalogue.
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Designed outcomes
Rather than simply refreshing the storefront design, the project focused on building a scalable e-commerce platform capable of supporting paid traffic, organic growth, and increasing customer lifetime value.
It was designed to achieve:
Increased conversion rates through structured navigation and optimised product pages.
Improved average order value via bundled offers and free delivery thresholds.
Reduced basket abandonment through simplified checkout and clearer delivery messaging.
Stronger organic visibility following a full SEO-conscious migration and restructured category architecture.
Sustainable growth in high-intent search rankings for product-led keywords.
The result is an e-commerce platform that not only reflects the brand’s premium positioning but also actively supports profitable scaling through conversion optimisation and long-term search performance.
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