Health & Beauty Website Design & Marketing

Websites, SEO & Social that Keep Your Chair Full

Clients find salons and clinics on Instagram and Google, then book in seconds, often late at night.

We build websites and marketing that show off your work, make booking effortless and turn followers into loyal regulars.

From hair and beauty salons to aesthetics clinics, spas and personal trainers, we've spent 20+ years helping health and beauty businesses stay fully booked.

Get your free growth plan in 30 seconds

What can we help you with?

A new websiteSEO / ranking on GoogleGoogle AdsSocial mediaMarketing strategyReputation managementNot sure yet

When are you looking to start?

As soon as possibleIn the next 1 to 3 monthsJust exploring options

Perfect, you're nearly done.

We've added your answers to the enquiry form. Just pop your details in and hit send.

    
 
 
       Posted on Google  
   
   Hannah Madden 
 
 
 
 Trustindex verifies that the original source of the review is Google. The google expert was the only agency I could find that specialised in building websites that not only look good but are built with marketing in mind. I researched numerous web developers who built amazing looking websites but none of them focus on SEO, rankings or building leads. For this reason I chose James and his team and the results I have achieved have proven it was the best decision I could have made. Great communication, fast turnaround and competitive pricing, I would highly recommend James services to any business owner.
Hannah
  
 
      Posted on Google  
   
   Raychael Walton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thankyou so much for all your help in growing an established platform online. I have instantly noticed a growth in interest and interaction from customers in a short space of time!
Highly recommend
  
 
      Posted on Google  
   
   Brad Irving 
 
 
 
 Trustindex verifies that the original source of the review is Google. James is genuinely one of the best people I know when it comes to digital marketing. He knows how to get results and isn’t about shortcuts or empty promises.

He takes the time to understand your goals and builds a strategy that actually makes sense. If you want someone who knows digital marketing inside out, James is a safe bet.
  
 
      Posted on Google  
   
   Christine Fisher 
 
 
 
 Trustindex verifies that the original source of the review is Google. James took over my website approx 6 months ago, I  am very pleased with the improvements he has made bringing in more traffic and conversations
  
 
      Posted on Google  
   
   Jayne Lee 
 
 
 
 Trustindex verifies that the original source of the review is Google. I highly recommend The Digital Marketing Guru for anyone looking to boost their website traffic. Since working with them, I've seen a significant increase in enquiries and overall visibility online. They are professional, knowledgeable, and dedicated to delivering results.
  
 
      Posted on Google  
   
   Juliet Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with  The Digital Marketing Guru has to merit a 5 start rating, the type
Of business I have although well established requires a constant stream of new clients in a saturated market, so even though I had a good website no body was looking at it!

I engaged the services of James and within a few months my website rankings were elevated and also generated more relevant clients

Providing great communication and understanding of my business plus affordable pricing I can’t recommend enough
Thank you

Juliet
  
 
      Posted on Google  
   
   Amy Ramsden 
 
 
 
 Trustindex verifies that the original source of the review is Google. My website enquires have more than doubled in the last 12 months since James has been in charge of my SEO. Very knowledgeable with realistic prices, highly recommend.

Health & beauty case studies

We don't just build nice-looking websites. We build the marketing that keeps your chair and your diary full.

We've worked with salons, clinics, surgeons and groomers, so we understand bookings, rebookings and how clients really choose.

Guide prices

Clear pricing, no surprises

Every business is different, so these are starting points. Tell us what you need and we will give you an exact quote.

Websites

Website design

from £39/month

No upfront cost. Monthly websites through our sister company, The Simple Website Company. Bespoke builds quoted.

See monthly websites →Local

Google Business Profile

from £175/month

Get found in the map pack: profile optimisation, weekly posts, reviews and photos.

Find out more →SEO

SEO

from £350/month

Rank on Google and AI search for the searches that bring in customers.

Find out more →Ads

Google Ads

from £300/month

Management from £300 a month or 10% of spend. Large budgets from 5%. Ad spend paid directly to Google.

Find out more →Social

Social media

from £250/month

Consistent, on-brand posting that keeps you front of mind.

Find out more →

Guide prices exclude VAT. Set-up fees may apply for ads and new campaigns. Get your exact quote

How we help health & beauty businesses

Everything you need to stay fully booked

One team for your website, Google, ads, social and strategy, all built around how clients actually discover and book.

Website Design

Your website should book appointments while you work.

A beautiful, fast site that links straight to your booking system and shows off your best work.

Online booking built in
Treatment menus and prices
Gallery and before & afters
Gift vouchers and retail

Find out more →SEO & Google Maps

Be the salon people find first.

We get you ranking for treatments and 'near me' searches in your area.

Google Business Profile optimisation
Pages for every treatment
Review generation that boosts rankings
Monthly reporting in plain English

Find out more →Google Ads

Fill gaps in the diary.

Targeted ads for your most profitable treatments and quieter days.

Google Ads for treatment searches
Meta ads for offers and new clients
Every booking tracked
Budgets focused on high-value treatments

Find out more →Social Media

Your work belongs on Instagram.

Transformations, reels and behind-the-scenes content that fill your chair.

Instagram & TikTok
Reels of transformations
Creator and influencer visits
Content plans around seasons and trends

Find out more →Marketing Strategy

Grow the treatments that make you money.

We plan around your capacity, team and the treatments with the best margins.

Treatment mix and pricing advice
Membership and course packages
Clear targets for bookings
One plan joining up every channel

Find out more →PR & Reputation

Reviews fill the diary.

Clients choose on reviews. We help you get more great ones and handle the rest professionally.

Google and Treatwell review generation
Review responses and reputation repair
Local press and beauty features
Awards entries

Find out more →AI Search

Clients now ask AI where to book.

More people ask ChatGPT and Google's AI for the best salon or clinic nearby. We make sure it's you.

Structured information AI can read
Reviews and mentions AI trusts
Answers to the questions clients ask
Tracking your AI visibility

Find out more →Business Development

Partnerships, retail and corporate wellness.

We help you win partnerships with brands, hotels, gyms and employers.

Brand and product partnerships
Hotel and spa collaborations
Corporate wellness packages
Follow-up that turns contacts into bookings

Find out more →

Who we work with

Health & beauty businesses we help

From one-chair studios to multi-site clinics. If you make people look or feel better, we can help you grow.

Beauty & hair

Hair salons & barbers Beauty salons Nail & lash studiosBrow & make-up artistsTanning salons

Aesthetics & skin

Aesthetics clinics Laser & skin clinicsCosmetic surgeonsHair loss clinicsTattoo removal

Health & wellbeing

Spas & wellness Personal trainers & gyms Pet groomingMassage therapistsYoga & Pilates studiosNutritionists

Highlighted ones have a worked example below. Don't see yours? We almost certainly work with it, just ask.

Examples

How we'd help your marketing

Every salon and clinic fills its diary differently. Pick yours to see the kind of plan we'd put together.

Hair Salon

Busy Saturdays, quiet Tuesdays.

Most salons are full at the weekend and have gaps midweek, while new clients are hard to keep.

What we'd do

Website with booking and stylist profiles
Instagram reels of cuts and colours
Google Maps and reviews for 'hairdresser near me'
Midweek offers promoted to local clients

What we'd aim for

A fuller diary all week and more clients rebooking.

Beauty Salon

Clients want to book in 30 seconds.

If booking takes more than a few taps, clients go elsewhere.

What we'd do

Instagram-to-booking journey in three taps
Treatment pages that rank locally
Meta ads for new client offers
Review campaigns after every visit

What we'd aim for

30 seconds from Instagram to booked appointment. See our Beauty Salon concept.

Nail & Lash Studio

A crowded market on every high street.

Clients choose on photos, reviews and convenience.

What we'd do

Portfolio-led website with online booking
Instagram and TikTok content
Google Maps optimisation
Loyalty and referral offers

What we'd aim for

More new clients and regulars who book every few weeks.

Aesthetics Clinic

Trust and compliance are everything.

Aesthetics is competitive, and advertising rules for prescription treatments are strict.

What we'd do

Treatment website with compliant results
SEO and AI search for treatment searches
Paid social within the rules
Reviews and reputation management

What we'd aim for

More consultations and loyal repeat clients. See our Dr Frati case study.

Laser & Skin Clinic

High-value courses, long decision times.

Clients research laser and skin treatments for weeks before booking a consultation.

What we'd do

Educational content on treatments and results
Local SEO and AI search visibility
Social media with real client stories
Consultation booking funnels

What we'd aim for

More consultations turning into courses. See our Juliet Laser case study.

Spa & Wellness

Selling an experience, not a treatment.

Spas compete on atmosphere and gifting as much as treatments.

What we'd do

Immersive website with packages and vouchers
Gift voucher campaigns for key dates
Instagram and influencer visits
Hotel and corporate partnerships

What we'd aim for

More packages sold, more vouchers and busier weekdays.

Personal Trainer

Great results, not enough people seeing them.

Trainers rely on word of mouth and struggle to grow beyond it.

What we'd do

Personal brand website with results and booking
Instagram transformations and tips
Local SEO for personal trainer searches
Online coaching funnels

What we'd aim for

A full client list and a waiting list for sessions.

Pet Grooming

A loyal audience that loves to share.

Pet owners follow and recommend groomers they trust.

What we'd do

Booking website with services and prices
Instagram before and after grooms
Google Maps and reviews
Meta ads to local pet owners

What we'd aim for

Five new customers a week from month one. See our The Canine Style case study.

Compare your options

How Verve compares

There's more than one way to market a salon or clinic. Here's how they stack up.

	Doing it yourself	Cheap offshore outsourcing	Typical agency	Verve Digital
Understands health, beauty and client bookings	✗	✗	Sometimes	✓
Plan built around your treatments, team and diary	✗	✗	Often generic	✓
Website, SEO, Google Ads and social under one roof	✗	Piecemeal	Sometimes	✓
UK-based, speaks your language	✓	✗	✓	✓
Director-level contact, not a junior account manager	You	✗	Rarely	✓
Every call and enquiry tracked	✗	Rarely	✓	✓
Plain-English reporting on bookings and clients	✗	✗	Vanity metrics	✓
Frees up your evenings and weekends	✗	✓	✓	✓
Quality you can rely on	Hit and miss	✗	✓	✓
Focused on bookings, not just likes	Hopefully	✗	Sometimes	✓
What it really costs	Your timeEvenings and weekends	CheapYou get what you pay for	£££Often for junior staff	Priced for resultsDirector-led

Other industries we work with

Not in health and beauty? We help businesses from construction and education to healthcare and tech.

Construction & Trades Education Professional Services Medical & Healthcare Tech & SaaS Hospitality E-Commerce Estate & Recruitment Agents Niche Products Small Businesses Start-Ups & New Businesses Personal Websites

Website DesignSocial MediaSEO

Concept case study: Beauty Salon

30 seconds from Instagram to booked appointment

View case study →

SEOSocial MediaMarketing StrategyAI Optimisation

Juliet Laser

Local SEO, AI search and social bringing in enquiries

View case study →

SEOSocial MediaAI Optimisation

Dr Frati

SEO, social and AI visibility for a leading cosmetic surgeon

View case study →

Social MediaMarketing Strategy

The Canine Style

5 new customers a week in month one

View case study →

See all case studies →

Free salon website audit

Already have a website?

Already have a website, but it’s not bringing in work?

We’ll review it for free and show you exactly where you’re losing enquiries, from Google rankings and Maps listings to quote forms and mobile speed.

Why Health & Beauty Businesses Choose Verve Digital

Unlike agencies that sell a template and disappear, we build long-term partnerships with a small number of health and beauty businesses, and grow with them. This allows us to better understand your goals and deliver more meaningful results.

We become an extension of your business, combining strategic thinking, technical expertise and over 20 years of marketing experience to help you grow online.

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Years Experience working closely with businesses

£ 0 m

In Client Revenues Generated

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Profitable Businesses Supported

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Client Retention

Director Led Partnerships

We form a close relationship with you at Director level, no junior account managers, experienced marketers and business owners at your hands.

Commercial Focus

As Marketers and Entrepreneurs, we look at your business from both a customer and a growth point of view, designed to help you generate genuine leads.

20+ years experience

From local businesses to national organisations, we've spent over 20 years helping businesses improve their visibility, generate leads and grow online.

Emotionally invested in your Success

We intentionally work with only a select number of businesses, allowing us to build stronger relationships and dedicate concentrated time, energy and expertise every client deserves.

Why work with me

You work with me, not an account manager

When you choose Verve Digital, you get me, James, from the first call to the results. I've spent over 20 years helping salons, clinics and aesthetics practitioners and businesses like yours win more customers online, and I've run my own businesses too.

So I look at your marketing the way an owner would: what will bring in enquiries, what will grow revenue and what isn't worth your money. I keep my client list deliberately small, so you get senior attention, honest advice and someone who genuinely cares about your results.

A direct line to meNo junior account managers, no being passed around.
20+ years' experienceWebsites, SEO, Google Ads and social, done properly.
Commercially mindedFocused on leads and revenue, not vanity metrics.
Close-knit and selectA small number of clients, so you get real attention.

Book a call with James 📞 Call 01565 372 020

Health & Beauty Marketing FAQs

Do you work with my type of salon or clinic?

Yes. We work with hair and beauty salons, nail and lash studios, aesthetics and laser clinics, spas, personal trainers and groomers. Whether you're a one-chair studio or a group, we tailor everything to your diary.

Can you help us show up on Google Maps?

Yes. We optimise your Google Business Profile, build pages for every treatment and help you collect more reviews, so you appear when people search for treatments nearby.

Do you write the website content for us?

Yes. We write treatment pages, menus and FAQs that sound like you and help you rank. Just send us your photos and we'll do the rest.

Can you redesign my existing website?

Of course. Whether your current website feels outdated, isn’t generating enquiries or no longer reflects your business, we can redesign it with a modern, conversion-focused approach while retaining the content and functionality you still need.

Do you provide website hosting and ongoing support?

Yes. We can manage everything for you, including secure UK hosting, software updates, backups, security monitoring and ongoing maintenance. This allows you to focus on running your business while we keep your website secure, fast and up to date.

Will my website work on mobile devices?

Yes. Every website we build is fully responsive and designed to look and perform perfectly across mobiles, tablets and desktops. With most users now browsing on mobile, this is a key part of both user experience and SEO.

Does the website work with our booking system?

Yes. We connect Fresha, Treatwell, Phorest, Timely and most other booking systems, so clients can book straight from your website and social media.

How long does it take to build a new website?

Every project is different, but most business websites are completed within 2–6 weeks depending on the size of the project, content requirements and client feedback. We’ll always provide a clear timeline before work begins.

Do paid ads work for salons and clinics?

Yes, when they're targeted properly. We run Google and Meta ads for your most profitable treatments and quieter days, and track every booking.

What happens after my website goes live?

Launching your website is just the beginning. We continue working with many of our clients, helping them improve rankings, generate more enquiries and grow their businesses through ongoing SEO, Google Ads, content marketing and strategic digital advice. We aim to become a long-term marketing partner rather than simply delivering a website and disappearing.

01.

Understand your Business

02.

Build a Growth Plan

03.

Deliver the Strategy

04.

Review and scale what works

From First Call to a Full Diary

Every business is different. That’s why we start by understanding your goals, customers and opportunities before recommending the right marketing strategy. Our process is designed to remove guesswork, focus your budget and deliver measurable growth.