Juliet Laser SEO Case Study
Results at a glance
3 channels
local SEO, AI search and social
AI search
now bringing in enquiries
Project Goals
Juliet Laser is a specialist laser hair and tattoo removal clinic in Worsley, Manchester. We had already built her website and she was happy with it. Now she wanted new sources of revenue. The goals were to:
- Promote niche treatments to local customers
- Get the clinic found in AI search tools
- Make social media work for the business
- Spread risk across more than one channel
- Grow enquiries without taking on a complicated strategy herself
Background & Challenge
Juliet originally came to us after being let down by a previous web developer. Since then, her website and local SEO had given her a strong base.
But relying on one channel is a risk for any small business. Juliet wanted to broaden where her customers came from.
The next stage of growth meant going beyond the basics.
- Niche treatments with little local visibility
- A new and changing AI search landscape
- Social media without a clear plan
- Limited time to manage marketing
- Risk of relying on one source of enquiries
Our Marketing Approach
We ran local SEO campaigns for Juliet’s niche treatments and created AI-friendly content designed to be picked up by tools like ChatGPT and Google’s AI results.
We also worked with Juliet on Instagram, Facebook and TikTok, giving her a simple, practical approach she could keep up with.
- Local SEO for niche treatments
- GEO and AI search content
- Instagram, Facebook and TikTok strategy
- Ongoing website support
- Hands-on guidance for Juliet
Outcomes
Juliet now receives enquiries through AI search as well as local searches for her niche treatments.
With more channels bringing in customers, the business is far less exposed to a quiet spell in any one area.
- Enquiries from AI search tools
- Local enquiries for niche treatments
- A clearer social media presence
- More diverse sources of work
- Less risk from relying on one channel
Want to be found on Google and AI search? Let's talk.
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Testimonials
A Message from our Founder
After more than 20 years in digital marketing, I noticed a pattern.
Too many agencies were focused on processes, reports and growing their client list, rather than genuinely helping businesses succeed.
Clients were often passed between account managers, given generic advice and left wondering whether their marketing investment was actually making a difference.
I knew there had to be a better way.
Verve Digital was built around a simple idea: work with a select number of businesses, build genuine relationships and focus on delivering meaningful commercial results.
Rather than acting as an outsourced supplier, we become an extension of your team, providing strategic advice, hands-on support and honest guidance when you need it.
You focus on running your business.
We’ll focus on helping more people discover it.
Trusted by...
Industries
locations:
We work all over the world and offer both a national and international Service. Our Offices are in:
Knutsford, Cheshire. WA16 6PG &
Manchester, M5 4HB
tel:
01565 372 020