Construction Website Design & Marketing

Websites, SEO & Google Ads that Keep your Diary Full

Most builders, trades and construction firms still rely on word of mouth. That’s great, until it dries up.

We build websites and marketing that put you in front of homeowners, developers and main contractors at the moment they’re searching for your services.

From builders and roofers to landscapers and builders’ merchants, we’ve spent 20+ years helping construction businesses rank on Google, show off their work and turn enquiries into signed jobs.

Get your free growth plan in 30 seconds

What can we help you with?

A new websiteSEO / ranking on GoogleGoogle AdsSocial mediaMarketing strategyReputation managementNot sure yet

When are you looking to start?

As soon as possibleIn the next 1 to 3 monthsJust exploring options

Perfect, you're nearly done.

We've added your answers to the enquiry form. Just pop your details in and hit send.

    
 
 
       Posted on Google  
   
   Hannah Madden 
 
 
 
 Trustindex verifies that the original source of the review is Google. The google expert was the only agency I could find that specialised in building websites that not only look good but are built with marketing in mind. I researched numerous web developers who built amazing looking websites but none of them focus on SEO, rankings or building leads. For this reason I chose James and his team and the results I have achieved have proven it was the best decision I could have made. Great communication, fast turnaround and competitive pricing, I would highly recommend James services to any business owner.
Hannah
  
 
      Posted on Google  
   
   Raychael Walton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thankyou so much for all your help in growing an established platform online. I have instantly noticed a growth in interest and interaction from customers in a short space of time!
Highly recommend
  
 
      Posted on Google  
   
   Brad Irving 
 
 
 
 Trustindex verifies that the original source of the review is Google. James is genuinely one of the best people I know when it comes to digital marketing. He knows how to get results and isn’t about shortcuts or empty promises.

He takes the time to understand your goals and builds a strategy that actually makes sense. If you want someone who knows digital marketing inside out, James is a safe bet.
  
 
      Posted on Google  
   
   Christine Fisher 
 
 
 
 Trustindex verifies that the original source of the review is Google. James took over my website approx 6 months ago, I  am very pleased with the improvements he has made bringing in more traffic and conversations
  
 
      Posted on Google  
   
   Jayne Lee 
 
 
 
 Trustindex verifies that the original source of the review is Google. I highly recommend The Digital Marketing Guru for anyone looking to boost their website traffic. Since working with them, I've seen a significant increase in enquiries and overall visibility online. They are professional, knowledgeable, and dedicated to delivering results.
  
 
      Posted on Google  
   
   Juliet Murray 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with  The Digital Marketing Guru has to merit a 5 start rating, the type
Of business I have although well established requires a constant stream of new clients in a saturated market, so even though I had a good website no body was looking at it!

I engaged the services of James and within a few months my website rankings were elevated and also generated more relevant clients

Providing great communication and understanding of my business plus affordable pricing I can’t recommend enough
Thank you

Juliet
  
 
      Posted on Google  
   
   Amy Ramsden 
 
 
 
 Trustindex verifies that the original source of the review is Google. My website enquires have more than doubled in the last 12 months since James has been in charge of my SEO. Very knowledgeable with realistic prices, highly recommend.

Construction & trade case studies...

We don’t just build nice-looking websites. We build the marketing that fills your diary with the right jobs, not tyre-kickers.

We’ve worked with builders’ merchants, landscapers, tree surgeons and trade suppliers, so we understand quoting, seasonal peaks, and the difference between a time-waster and a proper job.

Here are some of the construction and trade businesses we’ve helped grow.

Guide prices

Clear pricing, no surprises

Every business is different, so these are starting points. Tell us what you need and we will give you an exact quote.

Websites

Website design

from £39/month

No upfront cost. Monthly websites through our sister company, The Simple Website Company. Bespoke builds quoted.

See monthly websites →Local

Google Business Profile

from £175/month

Get found in the map pack: profile optimisation, weekly posts, reviews and photos.

Find out more →SEO

SEO

from £350/month

Rank on Google and AI search for the searches that bring in customers.

Find out more →Ads

Google Ads

from £300/month

Management from £300 a month or 10% of spend. Large budgets from 5%. Ad spend paid directly to Google.

Find out more →Social

Social media

from £250/month

Consistent, on-brand posting that keeps you front of mind.

Find out more →

Guide prices exclude VAT. Set-up fees may apply for ads and new campaigns. Get your exact quote

How we help construction businesses

Everything you need to win more of the right jobs

One team for your website, Google, ads, social and strategy, all built around how construction businesses actually win work.

Website Design

Your website is where people check you're not a cowboy builder.

Most customers look you up before they call, even after a recommendation. We build sites that prove you're the real deal.

Project galleries and before & afters
Case studies with the job, budget and result
Accreditations, insurance and guarantees on show
Quote forms that capture the job details

Find out more →SEO & Google Maps

Be the name that comes up when someone searches for your trade.

Most construction work is local. We get you ranking in Google and the Maps listings for the towns you actually cover.

Google Business Profile optimisation
Pages for every town and service you cover
More reviews, more trust, higher rankings
Monthly reporting in plain English

Find out more →Google Ads

For jobs people need now, the first result gets the call.

Emergency roofers, concrete pouring, drainage, skip hire: people click the top result and ring straight away. Ads put you there.

Targeted by trade, postcode and time of day
Every call and enquiry tracked
Landing pages built to convert
No wasted spend on the wrong jobs

Find out more →Social Media

Show the work. Build a name people remember.

Time-lapses, before & afters and the team on site. The trades that post consistently get remembered and recommended.

Facebook & Instagram for homeowners
LinkedIn for developers & main contractors
Content plans built around your jobs
Paid social to reach new areas

Find out more →Marketing Strategy

Stop the feast or famine.

We plan your marketing around your seasons, your capacity and the jobs you actually want more of, so the diary stays full.

Target higher-value jobs
Plan around quiet months
Positioning and pricing advice
One plan joining up every channel

Find out more →PR & Reputation

Reviews and reputation win the job before you quote.

We help you collect more 5-star reviews, handle the odd bad one properly and get your projects featured locally.

Google review generation
Review responses and reputation repair
Local press and project features
Awards and accreditation entries

Find out more →AI Search

People now ask AI who to hire.

More homeowners ask ChatGPT and Google's AI for the best builder near them. We make sure your business is the one it recommends.

Structured information AI can read
Reviews and mentions AI trusts
Answers to the questions people ask
Tracking your AI visibility

Find out more →Business Development

Win the bigger contracts.

Beyond homeowners, we help you build relationships with developers, architects, facilities managers and commercial clients.

Targeted outreach to developers & architects
Tender and pitch support
Partnerships and referral networks
Follow-up that turns leads into work

Find out more →

Other industries we work with

Not in construction? We help businesses from education and healthcare to tech and professional services.

Education Professional & White-Collar Medical & Healthcare Tech & SaaS Hospitality Health & Beauty E-Commerce Estate Agents Niche Products Small Businesses Start-Ups

Who we work with

Construction businesses we help

From one-van trades to developers and the professionals behind every project. If it's in construction or property, we can help you win more of it.

On the tools

Builders & extensionsBricklayersJoiners & carpentersPlasterersPainters & decoratorsRoofersPlumbers & heating engineersElectriciansLandscapers & gardenersTree surgeonsConcrete & cement contractorsGroundworks & civilsKitchen & bathroom fittersFlooring & tilingScaffoldersWindows & doors

Suppliers & trade shops

Builders' merchantsTimber & roofing merchantsPlant & tool hireTrade counters & shopsReady-mix concrete suppliersSkip & waste hireLandscaping suppliersKitchen & bathroom showrooms

Property & professional

Property developersArchitectsSurveyorsProperty lawyers & conveyancersEstate & lettings agentsMortgage & finance brokersProject managers & QSInterior designersPlanning consultants

Examples

How we'd help your marketing

Every construction business wins work differently. Pick your trade to see the kind of plan we'd put together.

Emergency Plumber

The call goes to whoever's first.

Burst pipes at 11pm don't wait. People search, click the first result and ring. If that isn't you, the job's gone.

What we'd do

Google Ads for emergency searches, 24/7, targeted by postcode
Click-to-call ads so they ring you in one tap
Google Maps profile and reviews to win the local pack
Fast mobile landing page built for panicking customers

What we'd aim for

More emergency call-outs, higher-value jobs, and a clear cost per call so you know exactly what's working.

Landscaper

People buy a garden with their eyes.

High-value landscaping projects are won on how good your past work looks, long before anyone talks price.

What we'd do

Brochure-style website with stunning project galleries
Social media reels and drone footage of finished gardens
Meta ads showing your work to homeowners in the right postcodes
Downloadable design brochure to capture serious enquiries

What we'd aim for

Fewer tyre-kickers, bigger projects, and a diary booked months ahead.

Plasterer

Great work, but everyone says they're good.

Plastering is mostly word of mouth, which makes it hard to stand out or grow beyond your existing circle.

What we'd do

Simple brochure website with before & afters
Google Maps and review generation
Local SEO pages for each town you cover
Facebook local groups and community presence

What we'd aim for

A steady flow of local enquiries that doesn't depend on who you know.

Painter & Decorator

Busy spring, quiet winter, lots of price shoppers.

Decorating is seasonal and competitive, with plenty of customers who just want the cheapest quote.

What we'd do

Before & after gallery that sells quality over price
Reviews and Google Business posts
Social reels of transformations
Business development to win landlord, letting agent and commercial contracts

What we'd aim for

Fuller quiet months and repeat commercial work that smooths out the seasons.

Property Developer

Sell the units, attract the next site.

Developers need buyers for current schemes and landowners, investors and JV partners for the next one.

What we'd do

Development showcase website with CGIs and progress updates
Register-interest lead capture for each scheme
LinkedIn content for investors, agents and landowners
PR for launches and milestones

What we'd aim for

Off-plan sales, a stronger brand, and more opportunities coming to you.

Builders' Merchant

Competing with the national chains.

Local merchants have better service and knowledge, but the nationals dominate Google.

What we'd do

SEO for product and local searches
Google Shopping and search ads
E-commerce and click & collect
Trade account sign-up campaigns

What we'd aim for

See our Builders' Merchant case study: the client tripled their SEO budget after regular online paving sales.

Property Lawyer

Trust is everything, and online conveyancers are cheap.

Firms compete on trust and reputation against low-cost online conveyancing factories.

What we'd do

Professional website that builds trust fast
SEO for conveyancing and property law in your area
Reviews and reputation management
Referral partnerships with estate agents and brokers
AI search visibility for people asking who to use

What we'd aim for

More instructions coming direct, rather than through panels that eat your margin.

Concrete Contractor

Urgent jobs and trade customers.

Concrete pours are time-critical, and a lot of your best work comes from builders and developers, not homeowners.

What we'd do

Google Ads for concrete pouring and ready-mix searches
Quote-form website capturing volume, access and dates
B2B outreach to builders, groundworkers and developers
Google Maps for local search

What we'd aim for

More booked pours and repeat trade accounts. See our Concept: Cement Supplier case study.

Compare your options

How Verve compares

There's more than one way to market a construction business. Here's how they stack up.

	Doing it yourself	Cheap offshore outsourcing	Typical agency	Verve Digital
Understands construction and the trades	✗	✗	Sometimes	✓
Plan built around your trade, area and target jobs	✗	✗	Often generic	✓
Website, SEO, Google Ads and social under one roof	✗	Piecemeal	Sometimes	✓
UK-based, speaks your language	✓	✗	✓	✓
Director-level contact, not a junior account manager	You	✗	Rarely	✓
Every call and enquiry tracked	✗	Rarely	✓	✓
Plain-English reporting on leads and jobs	✗	✗	Vanity metrics	✓
Frees up your evenings and weekends	✗	✓	✓	✓
Quality you can rely on	Hit and miss	✗	✓	✓
Focused on jobs won, not just clicks	Hopefully	✗	Sometimes	✓
What it really costs	Your timeEvenings and weekends	CheapYou get what you pay for	£££Often for junior staff	Priced for resultsDirector-led

Construction & trade case studies

SEO

ART Garage

Fully booked and turning away work thanks to SEO

View case study →

Website DesignSEO

LK Landscapes

A multi-page site built to turn marketing traffic into enquiries

View case study →

SEO

Builders' Merchant

Client tripled their SEO budget after regular online paving sales

View case study →

Website Design

Concept case study: Plumber, Manchester

Built for 20+ calls a month with 24/7 click-to-call

View case study →

Website Design

Concept case study: Interior Design Studio

Fewer, better enquiries from ideal clients

View case study →

Website DesignGoogle AdsSEO

Concept case study: Cement Supplier

Built for 48-hour quote-to-order with North West trade buyers

View case study →

See all case studies →

Free construction website audit

Already have a website?

Already have a website, but it’s not bringing in work?

We’ll review it for free and show you exactly where you’re losing enquiries, from Google rankings and Maps listings to quote forms and mobile speed.

Why Construction Businesses Choose Verve Digital

Unlike agencies that sell a template and disappear, we build long-term partnerships with a small number of construction and trade businesses, and grow with them. This allows us to better understand your goals and deliver more meaningful results.

We become an extension of your business, combining strategic thinking, technical expertise and over 20 years of marketing experience to help you grow online.

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Years Experience working closely with businesses

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In Client Revenues Generated

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Profitable Businesses Supported

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Client Retention

Director Led Partnerships

We form a close relationship with you at Director level, no junior account managers, experienced marketers and business owners at your hands.

Commercial Focus

As Marketers and Entrepreneurs, we look at your business from both a customer and a growth point of view, designed to help you generate genuine leads.

20+ years experience

From local businesses to national organisations, we've spent over 20 years helping businesses improve their visibility, generate leads and grow online.

Emotionally invested in your Success

We intentionally work with only a select number of businesses, allowing us to build stronger relationships and dedicate concentrated time, energy and expertise every client deserves.

Why work with me

You work with me, not an account manager

When you choose Verve Digital, you get me, James, from the first call to the results. I've spent over 20 years helping builders, trades and construction firms and businesses like yours win more customers online, and I've run my own businesses too.

So I look at your marketing the way an owner would: what will bring in enquiries, what will grow revenue and what isn't worth your money. I keep my client list deliberately small, so you get senior attention, honest advice and someone who genuinely cares about your results.

A direct line to meNo junior account managers, no being passed around.
20+ years' experienceWebsites, SEO, Google Ads and social, done properly.
Commercially mindedFocused on leads and revenue, not vanity metrics.
Close-knit and selectA small number of clients, so you get real attention.

Book a call with James 📞 Call 01565 372 020

Construction Marketing FAQs

Do you work with my type of construction business?

Yes. We work with builders, roofers, landscapers, tree surgeons, plumbers, electricians, kitchen and bathroom fitters, builders’ merchants and trade suppliers. Whether you’re a one-van operation or a multi-team contractor, we tailor the website and marketing to the jobs you want more of.

Can you get us showing on Google Maps?

Yes. For most trades, the Google Maps listings are where the calls come from. We optimise your Google Business Profile, build pages for the towns you cover and help you collect more reviews, so you show up when people search for your trade nearby. Every site is also built with SEO best practice from day one.

Do you write the website content for us?

Yes. We write all the copy, from your homepage and service pages to project write-ups, in plain English your customers understand. Just send us photos of your work and we’ll do the rest.

Can you redesign my existing website?

Of course. Whether your current website feels outdated, isn’t generating enquiries or no longer reflects your business, we can redesign it with a modern, conversion-focused approach while retaining the content and functionality you still need.

Do you provide website hosting and ongoing support?

Yes. We can manage everything for you, including secure UK hosting, software updates, backups, security monitoring and ongoing maintenance. This allows you to focus on running your business while we keep your website secure, fast and up to date.

Will my website work on mobile devices?

Yes. Every website we build is fully responsive and designed to look and perform perfectly across mobiles, tablets and desktops. With most users now browsing on mobile, this is a key part of both user experience and SEO.

Can I add new projects myself?

Yes. We build on WordPress, so you can add new projects, photos and reviews from your phone in minutes. If you’d rather just send them over, we’ll add them for you.

How long does it take to build a new website?

Every project is different, but most business websites are completed within 2–6 weeks depending on the size of the project, content requirements and client feedback. We’ll always provide a clear timeline before work begins.

Do Google Ads work for trades?

They can work very well, especially for urgent jobs like emergency plumbing, roof repairs or tree work. We set up tightly targeted campaigns by trade and postcode, track every call, and pair the ads with a website built to convert, so you’re not paying for clicks that go nowhere.

What happens after my website goes live?

Launching your website is just the beginning. We continue working with many of our clients, helping them improve rankings, generate more enquiries and grow their businesses through ongoing SEO, Google Ads, content marketing and strategic digital advice. We aim to become a long-term marketing partner rather than simply delivering a website and disappearing.

01.

Understand your Business

02.

Build a Growth Plan

03.

Deliver the Strategy

04.

Review and scale what works

From First Call to a Full Diary

Every business is different. That’s why we start by understanding your goals, customers and opportunities before recommending the right marketing strategy. Our process is designed to remove guesswork, focus your budget and deliver measurable growth.