While many designers can build attractive websites for construction companies, few understand the very different requirements of each trade. A cement supplier selling on price and reliability needs a completely different website and marketing approach to a loft-conversion specialist competing on portfolio and trust.
Plumbing, electrical work, roofing, landscaping, building, joinery; each trade has its own buying behaviours, customer expectations, and local search patterns. Many non-specialist designers simply aren’t aware of these differences.
At The Digital Marketing Guru, we create construction and trade websites built around the reality of how your customers search, compare and hire. With more than 15 years of experience working with construction and trade industries, we understand what drives enquiries for each trade.
This means every website we build is tailored, strategic and conversion-driven. Instead of simply focusing on visuals, we prioritise clarity, credibility, user experience and Google visibility, helping your business win more work, generate high-quality leads and stand out in a crowded market.
We are a small, focused outfit that can provide you with one-to-one service, and ongoing website support. We have 15 years of experience working in the Building game, and so we understand the structure of this industry and how to sell within it.
As marketers and SEO specialists, we will build your website fit to your market in the best way.
Website Design and Local SEO
Bespoke Website Design
SEO and Reputation Management
Simple Website Design
Website and Reputation Management
Uneasy barton seeing remark happen his has. Am possible offering at contempt.
Clear service pages
Photo galleries & project portfolios
Accreditations (Gas Safe, NICEIC, FMB, CHAS, TrustMark etc.)
Service area coverage
Testimonials & trust signals
Quote / enquiry forms
Insurance & qualifications
About your team
FAQs for each service
Fast mobile performance
Local SEO for “[trade] near me” searches
High-intent service keywords (loft conversions, extensions, kitchens etc.)
Google Business optimisation
Citation building (industry directories)
Optimised before/after project blogs
Avoiding duplicate city/location pages (common mistake)
Proof of past work
Clear pricing guidance
Trust and accreditations
Insurance & safety compliance
Fast response times
Professionalism and reliability
Capability statements
Compliance documentation
Insurance & public liability details
Experience with commercial environments
Professional presentation
Clear contact and tendering info
Strong visual identity
Before/after galleries
Testimonials and reviews
Case study pages
Accreditation badges
Clear “Reasons to choose us” content
Streamlined quote forms
Contact buttons in key positions
Strong CTAs
Service-specific landing pages
SEO and paid search support
CRM integrations if needed
I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgeable and I would recommend his unique style to any business looking to increase their online market share.
I have worked with James for nearly 10 years now, I trust him completely, his knowledge and expertise compliments his hard working style and can bring tremendous results for any business.</
James has increased my website traffic by thousands, allowing me to receive so many more enquiries for my surgery. I can't thank him enough
James has help transform my business from a one man band to a genuine company, I now employ 5 experts, and he has been pivotal in helping me become exceptionally busy
Our prices are quoted on a number of variables, most notably the time it takes to complete the site, from research, to design, to build. Depending on what's right for you and your goals we will assess each situation individually and quote accordingly. Basic websites can start from £690 + Hosting whereas more comprehensive sites will be in the region of up to £3 - 4000 range.
Again, this can all depend on time and what requirements are necessary for your site. Smaller websites can take between 4 and 6 weeks, yet larger ones can take over 2 months. It all depends on your personal goals and what you are going to use your website for.
With any website you will need to host it on a server. Unless you have your own server this will likely cost you a small fee a month. Other maintenance works such as back ups and updates may also cost a small fee per month. I offer Hosting and 2 hours of maintenance a month at £99. Other website designers may offer this service at different prices, and others may offer simply just hosting at a cheaper monthly rate, but what I find is many businesses owners that opt for just hosting, and then wish for back ups and updates and small changes to their site, which which ultimately costs more in the long term as they are then getting charged per hour. If you require more dramatic edits to your website, this is priced up separately as ongoing website development work.
Yes, Most of our projects involve a collaboration of my services, so Web design and SEO, or Ads and SEO, even SEO and Rep management. You can take a look at some of our latest work here.
Yes, all websites are designed and search engine optimised, on desktop and mobile.
As an SEO specialist and a 15 years experienced marketer, I can only say yes to this. My whole ethos is around building websites from a marketers perspective not a developers. We are a team of website marketers. I see so many websites that are developed and built really well, yet offer so little upon a marketing audit. I would recommend to have a website designed so that it is going to get seen, and is optimised for conversions. This is where we can give you an edge
We Partner with various professional digital marketing based outfits, to keep us in the know, to allow us to offer the best solutions to our clients, and to make sure we stay ahead of the curve when it comes to the latest developments in the digital marketing world.
