Online Reputation Management: protect your name on Google and AI search
Discreet, highly confidential protection for your name on Google and AI search. Urgent cases answered within 24 hours.
A discreet specialist service that protects what people find about you on Google, ChatGPT and AI search. Simple for you, highly confidential, and far cheaper to protect your name now than to clean it up later. If something has already gone wrong, we respond within 24 hours.
Trusted by people with the most to lose
The news about Mr Jones is not good and reflects poorly on him.
Mr Jones has been arrested for serious offences.
The service Mr Jones provided was poor and unsatisfactory.
Mr Jones’ charity work is commendable and impactful.
Mr Jones runs his business in a socially responsible way.
Mr Jones recognised for outstanding customer service.
What is online reputation management?
Online reputation management is controlling what people find when they search your name or business on Google and in AI search tools like ChatGPT. We push negative results down, remove what is unlawful and build positive, accurate results in their place, so the first thing people see is the best of you.
- Bury negative content
- Remove damaging content
- Positive PR on respected news sites
- 24/7 monitoring and alerts
- Control of page 1 for your name
- Wikipedia creation and editing
Name Watch: know the moment your name is mentioned
Most people only find out about a damaging article when a client, a friend or a journalist brings it up. By then it is already being read. Name Watch means you hear first.
We monitor the press and the web for your name or brand and email you whenever something new appears, so you can act before a story spreads or settles onto page 1 of Google.
- Instant email alertsWhenever your name or brand appears in the press or online.
- Press and online news coverageNational, regional and online news sites, blogs and forums.
- Simple monthly subscriptionPeace of mind for less than the cost of one hour with a lawyer.
- A specialist on handIf something needs action, we move straight to removal or suppression.
Your name has appeared in a new online news article. Tap to view and get advice.
No new negative results for your name this week.
We are watching the press and web for your name 24/7.
Free online reputation audit: find out what Google is saying about you
Tell us your name or brand and we will check what appears across Google and the press, then call you back with an honest view of any risks and what we would do about them. No cost, no obligation and completely confidential.
- A personal reply from our specialist, usually the same day
- A clear picture of what people see when they search you
- Honest advice, whether you need protection, monitoring or a clean-up
Request your free audit
Prefer to talk? Message or call our specialist on WhatsApp, in strict confidence: 07702 066 985
What our clients say
Names are withheld to protect our clients' confidentiality.
"I had people online spreading rumours about my work, which was damaging to my image and my business. James has helped prevent this and, therefore, restored my brand in the online domain."
Consultant Surgeon"I work closely with James because of his expertise in online reputation management. He is very knowledgeable, and I would recommend his services to anyone featured in the news. It is certainly value for money."
Beauty Specialist"I became involved in supporting a political party that shared my beliefs. All of a sudden, articles started appearing online targeting me. James helped remove these articles that were on page one of Google. I would highly recommend his online reputation management. Thank you!"
Celebrity Influencer"James lets me know whenever my name appears online, so I can contact my lawyer to check it is in line with my copyright and image rights. The illegal stuff gets removed, which is great for my reputation as a young sportsperson."
SportspersonAlready something damaging online about you?
Negative articles, rumours or old news on page 1 of Google? We can remove what is unlawful and bury the rest down to pages 2 and 3, with work starting within 24 hours on urgent cases.
Three simple, confidential steps
Confidential call
A private, one-to-one conversation with our specialist. Nothing is written down that does not need to be, and nothing is shared, ever.
Free search audit
We review what Google and the press show for your name or brand, and flag any risks.
Your action plan
Protection, monitoring or a clean-up. Urgent removal or suppression work starts within 24 hours.
Proactive online reputation management costs far less than a clean-up
Most people only call us once something has gone wrong. Protecting your name now means any future story has to fight past a strong, positive page 1, and it costs a fraction of a reactive clean-up.
Know the moment you are mentioned
We monitor the press and the web for your name or brand and email you whenever something new appears.
- Email alerts for new mentions
- Press and online news coverage
- Simple monthly subscription
Own page 1 for your name
Ongoing work to build and hold a strong, positive page 1, so you stay protected before anything happens.
- Everything in Name Watch
- Positive PR on respected sites
- Personal SEO website for your name
- Control of page 1 results
When something has gone wrong
Urgent, intensive work to remove or bury damaging content that is already ranking.
- 24 hour emergency response
- Suppression of negative articles
- Removal of unlawful content with specialist lawyers
Our online reputation management services
Personal SEO website
A website for your name that ranks first, so you control what people see.
Control of page 1
Positive articles and sites that protect you from future negative stories.
Name Watch monitoring
Email alerts whenever your name appears in the press or online.
Wikipedia pages
Creation or editing of a Wikipedia page if you are well known in your field.
Suppression of negative articles
We push damaging content down with new, positive, SEO-boosted articles on respected sites.
Removal of unlawful content
We work with specialist lawyers to remove content and imagery that breaks the law or your rights.
A small team of specialists
Behind the specialist sits a small, hand-picked circle of lawyers, digital PR experts and data analysts. Your circumstances decide who is involved, and nobody outside that circle ever learns your name. Our mission is simple: protect, prevent, promote.
Your case, one expert
One senior specialist handles your case personally, from the first message to the final result. No account managers, no call centres, no paper trail. Just a quiet, effective fix.
Confidentiality is at the heart of everything we do
Our team comes from backgrounds with specialist confidentiality training, such as the FCA and the Department for Education's child protection department, and we have worked on some very high-profile cases.
Online reputation management FAQs
What is online reputation management?
Online reputation management is the practice of controlling your reputation in search engine results. It can be reactive, removing or burying negative material that is already there, or proactive, building and protecting a positive page 1 so future negativity struggles to rank. We protect, prevent and promote.
Why is protecting my name cheaper than fixing it?
Building a strong, positive page 1 for your name before anything goes wrong takes steady, planned work. Cleaning up after a damaging story means urgent, intensive work against content that is already ranking. Protection costs a fraction of a reactive clean-up, and it means any future negative story has to fight its way past the positive results already there.
What is Name Watch?
Name Watch is our monthly monitoring service. We keep watch on the press and the wider web for your name or brand, and email you whenever something new appears, so you always know what is being said about you and can act quickly if you need to.
Can you make my name disappear from Google?
We can help make negative results disappear, or push them so far down the rankings that it is extremely unlikely anyone will scroll that far (page 3). Only 0.4% of searchers ever scroll onto page 2.
Is online reputation management expensive?
Proactive protection and Name Watch are affordable monthly services. Reactive clean-up of damaging content is a more premium service, because it is urgent and intensive. Either way, we will give you a clear, confidential quote before anything starts.
Can I just get in touch as and when something happens?
You can, but the damage may already have been done. Reputation work builds trust with Google over time, just like SEO, so being proactive is safer, more reliable and far less expensive than reacting later.
How long does it take to bury negative content?
It depends on what is out there. In most cases we can publish positive articles within 48 hours of enquiry, and news articles can appear within a day. Other work takes a few days to appear, and getting illegal content taken down can take up to a month.
What negative content can you help with?
Websites mentioning your name in a derogatory way, negative news articles, government papers showing court offences, social media posts and comments, and anything else appearing in Google's search results.
I already have a lawyer and PR company. Can you work with them?
Yes. We have our own trusted team, but we are happy to liaise directly with specialists you already work with.
Protect your name before it needs fixing
Book your free, confidential search audit today, or message our specialist directly on WhatsApp.
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