Parque Santiago 3 Holiday Apartment Website Design Case Study

Project Goals

Parque Santiago 3 is a private two-bedroom holiday apartment in Las Américas, Tenerife, that has been in the same family since 1986. For years it was let to friends, returning guests and through third-party booking sites, but it had no proper home of its own online.

The family needed an upgrade: a website that would sell their rental online, show off the apartment and the resort properly, and turn browsers into booking enquiries. The goals were to:

Give the apartment its own professional website to market the rental directly
Showcase the apartment, balcony views and resort with big, real photography
Tell the family story behind the apartment to build warmth and trust
Make it quick and easy for guests to find what they need and get in touch
Reduce reliance on third-party booking platforms and their fees

Background & Challenge

Holiday lets are an emotional, visual purchase. Guests decide in seconds, usually on the strength of the photos, and the apartment was up against hotels and big listing sites that all look the same.

The family’s online presence was out of date and didn’t reflect what makes the apartment special: a sunny first floor corner balcony over the pools, one of the finest complexes in Las Américas, and four decades of happy guests coming back year after year.

They needed a site that felt personal rather than corporate, and that worked hard to sell the rental on its own.

The challenge in a nutshell:

An outdated online presence that undersold the apartment
Heavy reliance on third-party booking sites and their fees
Competing with hotels and generic holiday listings
A family story and loyal guests that weren’t being used to sell
Guests needing fast answers on rooms, facilities and location

Our Marketing Approach

We built the website around how people actually choose a holiday apartment: photos first, then reassurance, then an easy way to get in touch.

A full screen hero puts guests by the pool straight away. The apartment section shows the balcony, lounge, kitchen and both bedrooms, a filterable gallery covers the apartment, resort and area, and a dedicated resort section sells the pools, jacuzzis, gardens and restaurants on the doorstep.

To make it feel like a family home rather than a listing, we added an interactive timeline telling the apartment’s story from 1986 to today, plus an online guestbook where past guests share their favourite memories.

Visual-first, mobile-friendly design
Apartment, resort and area sections with real photography
Filterable photo gallery
Interactive family story timeline
Online guestbook and guest reviews
Clear calls to action to get in touch throughout

Outcomes

The family now has a website that sells their rental for them. Instead of a listing that looks like every other apartment, Parque Santiago 3 has its own story, its own photos and its own direct route to booking enquiries.

Returning guests have somewhere to come back to and leave a message, and new guests can see exactly why people have been coming back for forty years.

A professional home for the apartment online
A direct route to booking enquiries, reducing reliance on platform fees
Stronger first impressions with big, real photography
Trust built through the family story and guestbook
Full control over how the apartment is marketed

Project gallery

Parque Santiago 3 family holiday apartment website homepage designed by Verve Digital

Apartment section showing the balcony, lounge, kitchen and bedrooms on the Parque Santiago 3 website

Key apartment facts and guest review strip on the Parque Santiago 3 website

Filterable photo gallery of the apartment, resort and area on the Parque Santiago 3 website

Resort facilities section with pools, jacuzzis, gardens and restaurants on the Parque Santiago 3 website

Interactive family story timeline from 1986 to today on the Parque Santiago 3 website

Online guestbook where past guests share memories on the Parque Santiago 3 website

Guest quote over the resort pool on the Parque Santiago 3 website

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