Case Study
I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgeable and I would recommend his unique style to any business looking to increase their online market share.
David Griffiths, a highly respected gynaecologist, is leading a groundbreaking effort to bring a revolutionary, non-invasive, and painless method of testing for endometriosis to the UK. Developed in the United States by Endosure, this new diagnostic approach has the potential to dramatically shorten the diagnosis timeline — which traditionally can take many painful and frustrating years for patients.
David envisioned a centralised digital platform — The Endometriosis Centre — to act as a gateway where women could learn about the new testing method and be directed to the appropriate testing locations in the UK.
The primary challenge was twofold:
Creating a professional, medically credible, and user-friendly website that could clearly communicate the science behind Endosure’s technology to patients and referring practitioners.
Doing it all on a very limited budget, meaning no room for overengineering, fluff, or extensive development cycles.
Additionally, there was zero existing brand presence, no content assets, and a complex, scientific offering that needed to be explained in plain, empathetic language.
We approached the project by focusing on clarity, empathy, and efficiency.
Discovery: We worked closely with David to understand the technology, its benefits, and the desired user journey.
UX/UI Design: We mapped out a simple site architecture focused on reducing friction for users seeking help. Clear call-to-actions, simple navigation, and structured content blocks were used to avoid cognitive overload.
Copywriting: We translated the complex medical science into accessible language, balancing professionalism with warmth.
Development: We used lightweight, budget-friendly tools to build the site quickly without sacrificing quality.
Launch: After initial deployment, we monitored traffic and behaviour to identify bottlenecks and pain points.
Despite the constraints, the project successfully launched with a clean, informative website that achieved its key goal: generating qualified enquiries.
Within weeks of launch, David began receiving organic enquiries via the site.
User behaviour data helped us spot areas for improvement, and we iteratively tested different page elements to improve conversions.
With minor UX tweaks and CRO adjustments, we maximised performance without increasing costs.
The site now serves as a central information and enquiry point for women across the UK looking for faster, less invasive endometriosis testing.
We continue to work with David in an agile, data-informed way, analysing:
User experience (UX): Identifying how users flow through the site and where drop-offs occur.
Conversion rate optimisation (CRO): Testing content layout, headlines, and CTA positions to squeeze the most value from limited traffic.
Content updates: Adding new information as more testing centres come online or new medical data becomes available.
By keeping support lean but strategic, we’re helping David get the best possible return on investment within a tight budget — ensuring that The Endometriosis Centre continues to grow sustainably and reach the women who need it most.
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Loads of Digital Marketers can do the job, but we offer something different to our competitors. a lot of agencies focus on turnover and numbers, we are quite the opposite. We base our ethos around trust and care, we have a small amount of retained customers, and we only work with those who fit our culture.
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I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgeable and I would recommend his unique style to any business looking to increase their online market share.
I have worked with James for nearly 10 years now, I trust him completely, his knowledge and expertise compliments his hard working style and can bring tremendous results for any business.</
James has increased my website traffic by thousands, allowing me to receive so many more enquiries for my surgery. I can't thank him enough
James has help transform my business from a one man band to a genuine company, I now employ 5 experts, and he has been pivotal in helping me become exceptionally busy
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