Case Study

Juliet Laser

Website Design and Local SEO

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Background

Juliet Laser is a specialist laser hair and tattoo removal clinic based in Worsley, a suburban area of Manchester. As a start-up, Juliet faced significant challenges getting her business off the ground—especially after being let down by a previous web developer.

With limited budget and trust damaged, she turned to us for a fresh start. Our goal was to build her an effective, professional online presence that could bring real business results through smart design and local SEO strategies.

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The Challenge

Juliet came to us after a negative experience with her original website, which had been poorly built and overpriced. She had no reliable online presence, no branding, and no visibility in local search—essentially, starting from scratch.

Budget constraints were a key concern, so every part of the project needed to deliver maximum value and measurable outcomes. Her main priority was to attract quality clients in her local area without the stress of managing a complicated digital strategy herself.

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The Process

We began by designing and developing a bespoke website focused on clean design, user experience, and SEO best practices from the ground up. Included in the package were a custom logo, branding elements, and copy tailored to her services and local audience.

Once the website was live, we worked closely with Juliet on improving her Google My Business presence and building high-quality backlinks from reputable local businesses. Our SEO efforts targeted hyper-local keywords to increase visibility within Worsley and surrounding areas.

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The Results

The transformation was remarkable. Juliet’s online visibility improved significantly, with her business climbing in local search rankings and gaining a strong Google My Business rating. Enquiries increased, and the quality of clients improved as her website began attracting the right kind of traffic.

The success allowed Juliet to restructure her work-life balance—she now works just three days a week and spends more time with her grandchildren. Better still, she’s in a position to choose the type of clients and work she prefers.

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Ongoing Support

Our work with Juliet didn’t stop after launch. We continue to provide ongoing local SEO services and full website support, including regular backups, plugin and software updates, and performance monitoring.

This ensures Juliet Laser remains competitive in search results and her website stays secure, fast, and effective. Juliet knows we’re just a call away for anything she needs, and we’re proud to support her continued growth.

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Our Values

At The Digital Marketing Guru, we believe success comes from staying true to who we are. Our values guide everything we do—from how we work with clients to how we give back. They keep us focused, authentic, and driven to deliver meaningful results while making a positive impact.

PEOPLE OVER PROFIT
SMART, MODERN THINKING
ENTREPRENEURIAL PARTNERSHIP

We genuinely care about helping others. We put relationships first—building trust with clients, helping others grow, and giving back to our community. From free charity work to personal client care, we lead with purpose, not just profit.

We work efficiently and economically, using modern tools and processes to deliver maximum impact with minimal waste. We stay ahead of the curve so our clients can too.

We think like business owners, not just marketers. Our approach challenges traditional agency models, focusing on tailored strategies, long-term success, and growing together with our clients.

About us

What makes us different

Loads of Digital Marketers can do the job, but we offer something different to our competitors. a lot of agencies focus on turnover and numbers, we are quite the opposite. We base our ethos around trust and care, we have a small amount of retained customers, and we only work with those who fit our culture.

A working relationship is key to ultimate success when outsourcing. You can be sure we won’t stop until we have helped you reach yor goals

March 2021New office in California

Our Team

We are a small team of experts who specialise in required fields. Your marketing strategy will decide how we work with you. We offer a bespoke service rather than a one stop fits all approach, common with regular agencies.

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Our Services

Website Design

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We offer a website design from a marketeers perspective, with your customers in mind, guaranteed to bring in more leads than a site built by say, a top "developer".

Search Engine Optimistion

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Want to get to the top of Google?

We offer a bespoke and honest approach to Search Engine Optimisation, with guaranteed results.

Pay-Per-Click

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Need a quick injection of leads into your business? With unrivalled data research and impressive creativity, we can help your business reach new heights.

Online Reputation Management

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Proactively managing online reputation, preventing potentially disastrous public image and brand damages.

Social Media Marketing

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Reaching large audiences fast and brand building in the ever growing Social Media domain.

Logo and Branding

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Logo Design and Branding that demonstrates your business ethos.

Mail Campaigns

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Reaching large amounts of leads fast, and offering the most efficient conversion rates possible.

Contact

Get in Touch with Us!

From a free quote, to some digital marketing advice, whatever you require, don’t hesitate to get in touch with your enquiry.

email:

hello@thedigitalmarketingguru.co.uk

tel:

07702 066 985

location:

Knutsford, Cheshire. WA16 6PG

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