Concept Case Study: Secondary School Website

Built to achieve

100%

statutory information easy to find

3 audiences

parents, students & inspectors

+20%

admissions enquiries target

Project Goals

Northbridge Sports & Performance Academy is an 11 to 16 secondary school in Greater Manchester with around 1,050 students and a specialism in sport. The goals were to:

Communicate the school’s ethos, values and academic strengths
Meet DfE and Ofsted website requirements
Give parents, students and inspectors clear pathways
Showcase sporting and academic excellence equally
Increase admissions enquiries

Background & Challenge

The school had invested in new facilities and was rated Good by Ofsted, with ambitions to reach Outstanding.

Its website, however, didn’t reflect the quality of the school, and in a competitive catchment area, that first impression mattered.

The website had to work for several very different audiences.

Academic and sporting strengths poorly balanced
Statutory information hard to find
Competitive catchment area
Several audiences with different needs
Outdated presentation of a modern school

Our Marketing Approach

We designed a bespoke website where compliance, functionality and the school’s story work together from the start.

Clear pathways for parents, students and inspectors
Easy-to-find statutory information
Academic results and sports pathways side by side
Safeguarding and wellbeing content built in
Community and success stories

Outcomes

The new website gives families a true picture of the school, makes compliance checks straightforward and supports a stronger admissions pipeline.

Improved perception of quality
Easier compliance checks
More admissions enquiries
Clearer experience for every audience
A platform that grows with the school

“Parents now see the real school: our results, our sport and our community. Inspectors can find everything they need in a couple of clicks.”

Headteacher, Northbridge Sports & Performance Academy

Project gallery

Concept secondary school website homepage with sports academy focus

Concept secondary school website admissions page

Concept secondary school website sport and performance page

Illustrative projection chart for a concept secondary school case study

Concept secondary school website parents page

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