This can depend on your personal goals, your budget, the market you are in and your current state of affairs. Upon initial conversations I will do a fact find so that I can work out what the best strategies may work for you based on the above mentions. If you are looking for a quick fix to bring in sales or your business is one that users wont take much time in coming to a decision, then PPC could be the strategy for you. If you work in e-commerce, I would certainly recommend a PPC campaign. Get in touch to learn more

Yes absolutely, in fact if budget fits, I would recommend it. Having more than one marketing strategy diversifies risk and you have multiple channels in which to generate leads. For example if you mix PPC with SEO, you can generate quick returns for your business with PPC while the SEO works in the background to generate better value for money leads.

You need to commit at least a few months, so that you can start to see the statistics roll in and then we can analyse for a more efficient conversion rate.

In the case of PPC working, there are arguments to keep going as you’ve got yourself a functioning business. On the contrary, it may be wiser to look at more efficient alternatives such as SEO to make your business more productive, this will depend on your personal goals and ambitions.

Easy. Turn it off. I would always recommend giving time to allow your PPC specialist to make the process as efficient as possible, but if the marketing strategy isn’t working for you, just turn it off and try another approach, that’s the beauty of Pay Per Click.

There are lots of agencies out there that are specialists in PPC, and I would always suggest as an honest adviser, to work with someone you trust and get on with. With myself trust and honesty are my main attributes as my whole business is relationship based, so you can be rest assured you get what you see with myself. Furthermore my experiences in being able to analyse charts and trends, combined with my eye for commercial marketing and knowing what customers are going to look for, I feel the puts me at an edge over other agencies. Plus I have less overheads that an agency so I can charge a price that gives you better value for money.

If you were really good at PPC would you settle for a job in house at less money and pay when you can either work for an agency or work for yourself? I am not so sure. The trouble of employing people and paying insurance and tax and having potential fall out risks seems daunting in this day and age as employees gain more and more power. If in house suits you then I would highly recommend to go with what  you are comfortable with, however in a competitive world, anyone worth their salt, are unlikely to want to work in house.