The Digital Marketing Guru
Email Marketing
Bespoke Email Marketing that focuses on quality and conversion rates, as well as numbers.
The Digital Marketing Guru
Email Marketing
Bespoke Email Marketing that focuses on quality and conversion rates, as well as numbers.
Email Campaigns Designed to Convert
I offer a modern, bespoke approach to my email marketing campaigns, which fits in with your business. Many successful email marketers are able to generate healthy returns on a regular basis, but I feel being at the forefront of developments in up to date consumer behaviours, can really give your business an edge in a quantitative, small conversation rate strategy.
My email marketing model not only focuses on numbers but also increasing conversion rates, via the use of research, data, testing and commercial innovation.
With a modern Email Marketing approach, I am able to:-
- Provide a tailored strategy to ensure campaigns are customised to fit your specific industry, and business needs.
- Use my economics background to analyse data and market trends, resulting in evidenced based strategies that maximise ROI.
- Use my commercial eye and enterprise to think how a customer thinks, and therefore apply accordingly to content.
- Provide a successful email campaign that is exceptional value for money.
- Adapt strategies to modern changes in trends, algorithms, fashions etc.
My modern approach can eliminate the traditional agency style methods, really setting you apart form your competition. My focus on conversion rate optimisation provides a qualitative marketing approach to compliment the quantitive aspect of email campaigning. Finally I can research data to whiten an inch of its life, to provide you with the knowledge we need to take advantage of any opportunities that present themselves during your campaigns.
Already have a website and need to make changes? I offer free website audits so you know what you need to change...
What does Email Marketing consist of?
Audience Segmentation
Dividing data into specific groups based on special criteria to deliver targeted and relevant content.
Innovative Subject Lines
Creating catchy, current and engaging subject lines that encourage recipients to open said emails.
Personalised Content
Customising emails content for each segment or individual, using anything from customer names, to purchase history, to preferences.
Clear CTAs
Strong, Actionable and innovative Call to Actions, that guide recipients to taking the net step, whether it's making a purchase or enquiring.
Mobile Optimisation
Something many agencies miss, ensuring emails are designed to be responsive on mobiles, with CTAs apparent too.
Analytics, Tracking and Evaluation
Using the data to measure the performance of the campaigns through Cllick Through Rates and utilising A/B testing to increase those conversions.
Enterprise
Why Should I Choose The Digital Marketing Guru for my Email Campaign?
With over 12 years Email Marketing experience, there isn’t much I haven’t seen in the way of how email campaigns work, and how they have changed over the years. Mix that with a commercial mindset i.e knowing what your customers are going to be looking for, and you have yourself a competitive edge in the market.
I feel a lot of Email marketers still focus too much around numbers, and whilst email marketing can be associated with volumes and small percentages, it is underrated in the modern age to not look at conversions rates and to fully utilise the data on show.
Bespoke Approach
Several Email Marketing companies and agencies offer rigid packages that are based around the agency business model, they need to offer this in order to operate. The agency business model is based around a Sales > Drop off rate in order to operate functionally. As a natural rebel, my bespoke approach is actually the opposite of that – I find a more efficient way to give your email Campaigns an edge over your competition, and as a byproduct as the campaigning works, my retention rate is higher than that of agencies, and my reputation stays in tact as my customers actually make a return on their investment.
The Google Expert
The G o o g l e Expert - Online Reputation Management
As a Google Specialist and recognised Partner, not only do I spend time undertaking successful email campaigns, but I also focus on getting businesses to position 1 in the Google Rankings, and controlling the top pages in search engine rankings for individuals, hence protecting their reputation against online damaging articles. Sometimes these strategies dovetail especially well with email marketing. See what 'The Google Expert' can do for you!
I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgable and I would recommend his unique style to any business looking to increase their online market share.
N.M
I have worked with James for nearly 10 years now, I trust him completely, his knowledge and expertise compliments his hard working style and can bring tremendous results for any business.
J.M
James has increased my website traffic by thousands, allowing me to receive so many more enquiries for my surgery. I can't thank him enough
R.F
James has transformed my business from a one man band to a genuine company, I now employ 5 experts, and he has been pivotal in helping me become exceptionally busy.
J.F
Email Campaign FAQs
This can depend on your personal goals, your budget, the market you are in and your current stat of affairs. Upon initial conversations I will do a fact find so that I can work out what the best strategies may work for you based on the above mentions. If you are looking for a quick fix to bring in business then email marketing could work, providing you have the right strategy in place. However if you are looking for a more sustainable, longer term, higher quality of marketing then you may want to dovetail this strategy with say, SEO. Get in touch to learn more
Again this may depend on a few factors, your competition, your budget, your cooperation, how good your website, to name a few variables. Generally speaking email campaigns can be set up quick, and is a medium term marketing strategy, as one will have to try and chase those all important conversions. If you require a fast turnaround strategy then it would be useful for us to have an initial chat, so that we can work out what’s best for your ambitions and needs, and if it can be done.
Yes absolutely, in fact if budget fits, I would recommend it. Having more than one marketing strategy diversifies risk and you have multiple channels in which to generate leads.
Well if it works, why not stick with it? You’d have to invest a few months initially so we could do enough A/B testing and collect enough data to create more efficient campaigns, but if the business is generating income then why change that system? The only time you may change a successful campaign is if you are more successful with another strategy such as SEO or PPC.
As I’ve mentioned, the typical agency model is not around providing a long term service for customers. An agency requires more sales than what customers are dropping off, that’s their model. My model is the opposite way around where I provide my best advice from the offset, and I back my ability, in the hope that you stay on with my as your business starts to see the return from Email Marketing. Also with agencies you get a high turnover in staff, you may not have the same person working with you regularly. As a small outfit, I am able to commit to all projects fully, therefore familiarising myself with your vision and committing to your cause.
If you were really good at email marketing would you settle for a job in house at less money and pay when you can either work for an agency or work for yourself? I am not so sure. The trouble of employing people and paying insurance and tax and having potential fall out risks seems daunting in this day and age as employees gain more and more power. If in house suits you then I would highly recommend to go with what you are comfortable with, however in a competitive world, anyone worth their salt, is unlikely to want to work in house.
Recent Projects
Most of my projects involve a collaboration of my services, so Web design and SEO, or Ads and SEO, even SEO and Rep management. Below are some of my most recent projects, and how the customer and I have worked together to resolve their specific marketing needs.
Online Enquiry
Anything from an honest chat to a full Email Campaign audit, any marketing help or advice, get in touch by filling the form in below and I will do what I can to help you.
