The Challenge
This customer was already doing really well in the local area, due to previous SEO and other good marketing campaigns such as social media. When I took on their SEO work, I did a deep dive with them into where they wanted to go in their business, and how we could take there SEO to the next step.
The Solution
We decided to push the local area more, and also write some sophisticated content about certain manufactures, to let Google know they were experts in their industry. We also made quite a few website changes after some competitor analysis in order to close some gaps in which our customers were ahead of us SEOwise… The statistics and results spoke for themselves as we were able to break the flat growth and descend into new trajectories in terms of there website traffic and page 1 Keywords…
I am an SEO specialist, and have been for 12 years. I have seen Google and the art of optimising rapidly change over the years, and I have been able to use tried and tested formulas to discover what really works and what doesn’t when optimising for Google. My bespoke approach means I can tailor SEO to your specific competition and goals, rather than say, an agency, who use a more generic one size fits all approach.
SEO is an important and efficient way to market ones business online, and to help generate leads and sales for a company. One can cast branding far and wide with SEO, and you can also gain an edge on your competitors, by being above them in Search Engine rankings. Long term SEO is generally cheaper than Ads.
SEO is a medium to long term marketing strategy, meaning if you need next day sales, SEO is not for you. You can usually rank locally quiet well quite fast, but for Search Engines to know you are legitimate, they need to see monthly progress, before you can hit the true heights of ranking in position 1, for a whole host of keywords.
If you have a medium to long term marketing plan, then the answer most likely is yes. To work out how much SEO can influence your business, I would need to do a full Marketing Audit on your company, different marketing techniques work in different ways, depending on your personal goals and expectations.
N.B This work was undergone whilst working for a separate entity than myself.