The Digital Marketing Guru
Search Engine Optimisation
Experienced and qualified SEO specialists who can get you to the top of Google. It's as simple as that.
The Digital Marketing Guru
Search Engine Optimisation
Experienced, trusted and qualified SEO specialists who can get you to the top of Google, where your customers will be looking.
Already paying for SEO that's not performing? I offer free SEO audits that can tell you where you are falling short in terms of reaching the top of Google
Getting to the top of Google, if it was easy, we’d all be doing it! Many specialists may tell you it’s easy, or can be done in a matter of weeks, anything to get you to commit. The truth is SEO is hard. It s a very competitive domain and there are a lot of cowboys out there ready to take your money and leave you with a bitter taste of what can be a top lead generator and money maker for your business. SEO done right takes time, and you need to have the experience to know where to seize the opportunities when they present themselves.
My motives are based around trust, I don’t do SEO to take peoples money I do it because I love it. I love using my entrepreneurial background to generate leads for companies. I am competitive which means I won’t stop until I have you a ROI. I can make you money.
What does SEO consist of?
Research
Perhaps the most underrated skill in SEO is the research undertaken both prior and during SEO campaigns.
My analytical approach allows me to learn everything I need about competitors and how Google sees the keywords you wish to rank for.
Technical
How is your website performing from a technical level? Google needs to be able to crawl your site as easily as possible.
Monthly audits can determine how your crawlability is, checking for things like broken links, slow pages, canonicalised blogs.
Link Building
The practice of directing high authority websites towards your own site, to build trust within search engines.
I have a database of bloggers of whom I'm able to obtain backlinks from, plus I also practice digital PR and I have been known to get clients into national news
User Experience
The fastest growing aspect of SEO in my opinion. How users can experience your site for the better, can you get your point across?
Case Studies, Qualifications, what else can give your customers signals that they may enquire? Making it easy for the user to gain information and trust is now huge for SEO.
Content
Still the most important element of SEO, how far and wide can you cast your net in terms of answering questions asked by users?
With so many keywords users may be searching that may lead to your services, content is paramount in SEO and can give search engines the answers they need.
Conversion Rate Optimisation
So you can get to the top of Google, but can you convert? CRO is the practice of analysing and optimising your website so that you maximise the opportunities that come your way from SEO.
Some say that converting is the hardest part of marketing, it is certainly one of the most important.
Enterprise
Why Should I Choose The Digital Marketing Guru for my SEO Campaign?
With over 12 years SEO experience, there isn’t much I haven’t seen in the way of how search engines work, and how they have changed over the years. Mix that with a commercial mindset i.e knowing what your customers are going to be looking for, and you’ve got yourself a pretty handy SEO specialist.
I feel a lot of SEO’s still focus too much around tech and don’t look enough at what search engines are expecting from a website to rank, my tried and tested approach which includes countless hours of research, and actually looking as to what search engines are actually asking for, allows me to add an edge to the standard SEO practices so many use today.
Bespoke Approach
Several SEO companies and agencies offer rigid packages that are based around the agency business model, they need to offer this in order to operate. The agency business model is based around a Sales > Drop off rate in order to operate functionally. As a natural rebel, my bespoke approach is actually the opposite of that – I find a more efficient way to give your SEO an edge over your competition, and as a byproduct as the SEO works, my retention rate is higher that that of agencies, and my reputation stays in tact as my customers actually make a return on their investment.
SEO Prices
SEO is best quoted on a bespoke package based on research on both the market and competitors. Below is a rough guide on what you tend to get for my services.
Local SEO Packages
- From £500 a month
- Ideal for one man bands/ local tradesman
- Geographical areas targeted
- All tech, links and content on bespoke package
SME SEO Package
- Ideal for low budget small businesses
- From £1000 a month
- Local customers targeted
- 1 service optimised
- 32 hours month dedicated to SEO
Medium SEO Packages
- Ideal for established businesses with a marketing budget
- From £2,000 per month
- Local and National focus
- Up to 64 hours a month dedicated to a bespoke package
Specialist/Large Packages
- Larger projects or niche areas such as gambling, crypto or sex industry require specialist dedication and work.
- If you require a bespoke package based on these ideas, then please get in touch and I can provide you with a free quote.
The Google Expert
The G o o g l e Expert - Online Reputation Management
As a Google Specialist and recognised Partner, not only do I spend time getting businesses to position 1 in the Google Rankings, but I can also control the top pages in search engine rankings for individuals, hence protecting their reputation against online damaging articles... From politicians, to footballers, to TV Personalities. See what 'The Google Expert' can do for your online rep...
I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgable and I would recommend his unique style to any business looking to increase their online market share.
N.M
I have worked with James for nearly 10 years now, I trust him completely, his knowledge and expertise compliments his hard working style and can bring tremendous results for any business.
J.M
James has increased my website traffic by thousands, allowing me to receive so many more enquiries for my surgery. I can't thank him enough
R.F
James has transformed my business from a one man band to a genuine company, I now employ 5 experts, and he has been pivotal in helping me become exceptionally busy.
J.F
SEO FAQs
This can depend on your personal goals, your budget, the market you are in and your current stat of affairs. Upon initial conversations I will do a fact find so that I can work out what the best strategies may work for you based on the above mentions. If you are looking for a quick fix to bring in business then SEO is not the right strategy for you, however if you are looking for a more sustainable, longer term, higher quality of marketing then yes SEO could work for you. Get in touch to learn more
Again this may depend on a few factors, your competition, your budget, your cooperation, how good your website is to start off with, to name a few variables. Generally speaking SEO is a medium to long term marketing strategy, although reaping better value for money it takes longer than other strategies can do. If you require a fast turnaround strategy then it would be useful for us to have an initial chat, so that we can wrk out what’s best for your ambitions and needs.
Yes absolutely, in fact if budget fits, I would recommend it. Having more than one marketing strategy diversifies risk and you have multiple channels in which to generate leads.
With larger packages I ask for a commitment of 12 months. this s because the first 6 months you are not expecting any return on investment, the next 6 months you will start to see traction and a few enquiries come in, by then you will know if you want to work with me. In year 2 you will most likely get the enquiries you need to make your SEO worthwhile and get that all important return. From there you can expect big returns in years 3 and 4.
As I’ve mentioned, the typical agency model is not around providing a long term service for customers. An agency requires more sales than what customers are dropping off, that’s their model. My model is the opposite way around where I provide my best advice and SEO from the offset, and I back my ability, in the hope that you stay on with my as your business starts to see the return from SEO. Also with agencies you get a high turnover in staff, you may not have the same person working with you regularly. As a small outfit, I am able to commit to all projects fully, therefore familiarising myself with your vision and committing to your cause.
If you were really good at SEO would you settle for a job in house at less money and pay when you can either work for an agency or work for yourself? I am not so sure. The trouble of employing people and paying insurance and tax and having potential fall out risks seems daunting in this day and age as employees gain more and more power. If in house suits you then I would highly recommend to go with what you are comfortable with, however in a competitive world, anyone worth their salt, is unlikely to want to work in house.
Recent Projects
Most of my projects involve a collaboration of my services, so Web design and SEO, or Ads and SEO, even SEO and Rep management. Below are some of my most recent projects, and how the customer and I have worked together to resolve their specific marketing needs.
Online Enquiry
Anything from an honest chat to a full SEO audit, any marketing help or advice, get in touch by filling the form in below and I will do what I can to help you.
