The Challenge
This Security specialist was having a new website built at the time they enrolled with SEO. The initial challenge was liaising with the website designers to make sure the website was as compatible as it could be for SEO. Secondly we had to market a niche product on a national scale.
The Solution
We unveiled a large content and link building strategy until the website was finished, of which we could then focus on ‘On page’ and UX SEO. When the website arrived we already had the armour ready to hit the ground running. The niche products were easier to rank, but we had no room for error as the SEO needed to be pristine so that any potential online searchers found our site first. We made a significant impact with this customer’s SEO and they upped their spend in year 2.
I am an SEO specialist, and have been for 12 years. I have seen Google and the art of optimising rapidly change over this time, and I have been able to use tried and tested formulas to discover what really works and what doesn’t when optimising for Google. My bespoke approach means I can tailor SEO to your specific competition and goals, rather than say, an agency, who use a more generic one size fits all approach.
SEO is an important and efficient way to market ones business online, and to help generate leads and sales for a company. One can cast branding far and wide with SEO, and you can also gain an edge on your competitors, by being above them in Search Engine rankings. Long term SEO is generally cheaper than Ads.
SEO is a medium to long term marketing strategy, meaning if you need next day sales, SEO is not for you. You can usually rank locally quiet well quite fast, but for Search Engines to know you are legitimate, they need to see monthly progress, before you can hit the true heights of ranking in position 1, for a whole host of keywords.
If you have a medium to long term marketing plan, then the answer most likely is yes. To work out how much SEO can influence your business, I would need to do a full Marketing Audit on your company, different marketing techniques work in different ways, depending on your personal goals and expectations.
N.B This work was undergone whilst working for a separate entity than myself.