The Challenge & Solution
Cashflow for Healthcare is a medical billings company who operate nationally. Upon starting up, CF2H’s CEO, a very well respected business woman, who’s calibre is that of developing businesses with Warren Buffet, came to me to help put together a full digital marketing strategy for her new venture, from website design to SEO content strategies, to Ads campaigns, to email marketing.
Thorough research of the market and competitors allowed me to offer a huge insight and provide CF2H with endless statistics and analysis. With this I was able to work the said CEO, to provide my recommendations for almost all areas of digital marketing.
Cash Flow for Healthcare were extremely happy with the analysis and ideas I put forward from them, and it even stemmed new ideas for how they could provide a better service for their customers and offer a better business model internally.
Perfect Result
“James was able to help us get started in a highly competitive market. We have invested a lot into this business and whilst already having vast amounts of knowledge and expertise, we were able to bounce ideas off James to improve our vision massively. James provided us with so much analysis I just don’t know how he does it!”
As a self proclaimed entrepreneur, I have been trying to market and sell products and services for nearly 20 years. I feel I have the experience and knowledge to make businesses money through marketing channels, and although I also have a marketing degree, I feel my enterprise, work ethic and knowledge of people gives me an edge compared to your standard agency. You can focus on your speciality, and I will bring you in the business.
Agencies quite often have specialists in each department, however their business model tends to follow two strategies that can offer inefficiencies to their customers. Firstly they are more sales orientated, an agency tends to focus on increasing sales at a faster rate than losing customers, rather than a customer focused approach; and secondly to operate more smoothly they offer a one size fits all digital marketing service, meaning they won’t be as bespoke and will not be able to tailor digital marketing to your specific requirements.
I can offer you a full digital marketing strategy based on research and analysis of what users are searching, and what gaps there are in the current market we can attack. Depending on your service, you goals, your budget, etc. it is all determined by thorough research beforehand.
Not necessarily. I do spend a lot of time evaluating websites, and I would most likely recommend to certainly make some changes, based on the fact that websites are often built by developers and not designers. We will be able to go through this as we do your initial audit, however.