The Challenge & Solution
Dr Griffiths approached me with a new revolutionary machine that tests externally for Endometriosis, a disease that has huge effects on female lifestyles. The machine was new from the USA and was just being introduces into the UK. Dr. Griffiths had a low budget and wanted to market this service in the most efficient way possible, as several of his colleagues were also becoming aware of this revolutionary product in the UK.
There were certain specifics of this website build we needed such as a good customer journey, and some all important signals of trust. We also needed a payment platform set up in the back end for Dr. Griffiths patients to book their appointments on specific dates. All of this had to be done on a shoestring budget, which meant we had to offer a really efficient service…
Seoland Values
We managed to get a website up within a few days, even after the usual research and specific website features needed. Content was written, case studies, the things that usually take time, in a timely manor. We also then ran a Google Ads campaign for this website in order to generate some quick turnovers for the customer. We were able to successfully achieve all our goals within this project, and I am very much looking forward to phase two, where we can introduce some SEO, build a more sophisticated website, and explore some other marketing options including Digital PR.
Perfect Result
“James was very attentive and speedy with his communication. I was instantly pleased with not just what he was able to do for my clinic, but also his openness, transparency, and genuine all round professionalism. I would recommend James to anyone wishing to help get new ventures off the ground, whilst they focus on their own expertise. Thank you so much.”
As a self proclaimed entrepreneur, I have been trying to market and sell products and services for nearly 20 years. I feel I have the experience and knowledge to make businesses money through marketing channels, and although I also have a marketing degree, I feel my enterprise, work ethic and knowledge of people gives me an edge compared to your standard agency. You can focus on your speciality, and I will bring you in the business.
Agencies quite often have specialists in each department, however their business model tends to follow two strategies that can offer inefficiencies to their customers. Firstly they are more sales orientated, an agency tends to focus on increasing sales at a faster rate than losing customers, rather than a customer focused approach; and secondly to operate more smoothly they offer a one size fits all digital marketing service, meaning they won’t be as bespoke and will not be able to tailor digital marketing to your specific requirements.
I can offer you a full digital marketing strategy based on research and analysis of what users are searching, and what gaps there are in the current market we can attack. Depending on your service, you goals, your budget, etc. it is all determined by thorough research beforehand.
Not necessarily. I do spend a lot of time evaluating websites, and I would most likely recommend to certainly make some changes, based on the fact that websites are often built by developers and not designers. We will be able to go through this as we do your initial audit, however.