The website needs to be built to attract high-intent employer enquiries, where the decision is based less on urgency and more on specialism, credibility, and industry understanding.

Users will need to look for something niche, and as a small outfit, qualifications, experience, and past work, there is a huge emphasis on you, so a focused “About Us” section is recommended.

Recommended inclusions in this website:

1) Direct Messaging – Services offered and Call to Action Above the Fold, supported by secondary information for non-urgent users.

This allows users to make the action to contacting you, as website traffic is more concentrated, we need to push users into the next steps ni their enquiry journey.

2) About you focusses information.

As a small outfit you will need to ensure the user that you are who you sa yyou are, you are qualified, you are trustworthy against other more well known brands.

3) Niche focus

Big players cover so much of the market, it is advised to focus on a small peie of the pie to start with, and niche offers less but more quality leads, so your business can grown the right way, you can obtain higher conversion rates and it is easier to rank for Ads and SEO on low budgets, with niche keywords.

4) USP highlighted

It is important to demonstrate your USP as much as possible to get your message across. This aids the conversion potential for these qualitative leads.