Concept Case Study
For Boutique Hotel Chain
Pricing
Project Goals
The primary objective was to reposition the hotel group’s website from a digital brochure into a direct revenue-generating platform.
Increase direct bookings and reduce reliance on third-party booking platforms.
Elevate the brand’s luxury positioning to compete with larger hotel chains.
Create a seamless, mobile-first booking journey optimised for conversions.
Strengthen visibility across key city locations through structured SEO foundations.
Brochure type website design examples
Pricing
Background & Challenge
Background
Harbour & Oak Boutique Hotels is an independent luxury hotel group operating four character-led properties across Manchester, London, York and Edinburgh.
A growing boutique hotel brand positioned between high-end independents and premium lifestyle chains.
Known for design-led interiors, curated guest experiences, and strong local identity in each city.
Experiencing steady occupancy rates but heavily reliant on third-party booking platforms.
Paying significant commission fees on OTA bookings, reducing overall profit margins.
Operating with a website that functioned more as a visual brochure than a direct booking tool.
While the brand experience in-house was premium and memorable, the digital experience did not reflect the same level of quality or support the group’s long-term revenue strategy.
The Challenge
As Harbour & Oak Boutique Hotels looked to strengthen profitability and brand presence, several digital limitations were holding the group back.
Heavy reliance on third-party booking platforms, resulting in high commission costs and reduced margins.
A website that functioned primarily as a visual brochure rather than a conversion-focused booking tool.
Inconsistent brand storytelling across multiple city locations.
Friction within the mobile booking journey, leading to potential drop-offs.
Strong competition from both global hotel chains and design-led independent hotels.
To increase direct revenue and compete effectively within each city, the website needed to shift from passive presence to an active commercial asset.
Pricing
Marketing Approach Website Build
The website was redesigned as a direct booking platform first, and a brand showcase second, aligning digital strategy with the group’s revenue objectives.
A conversion-led homepage highlighting each city location with clear “Book Direct” calls-to-action.
A streamlined, mobile-first booking journey designed to reduce friction and increase completed reservations.
Distinct location pages optimised for city-based search terms to capture high-intent traffic.
Luxury-focused visual design using high-end photography, spacing, and typography to reflect the in-house experience.
Strategic messaging reinforcing the benefits of booking direct, including exclusive rates and added value.
Rather than competing on price with large OTAs, the strategy positioned the brand as premium, experience-led, and confidently independent, while ensuring the website actively supported occupancy and profitability.
Pricing
Designed outcomes
Rather than simply refreshing the brand aesthetic, the website was designed to function as a long-term revenue asset for the group.
It was built to achieve:
Increased direct bookings across all four city locations.
Reduced reliance on third-party booking platforms and associated commission fees.
Stronger luxury brand perception aligned with the in-hotel guest experience.
Improved mobile conversion rates through a simplified booking journey.
Enhanced visibility in city-based searches, driving high-intent traffic.
The result is a website that not only reflects the character and quality of the Harbour & Oak brand, but actively supports occupancy growth and long-term profitability.
Pricing
Looking for a website like this?
If you need a website designed to best market your Hospitality company, or any other business that requires a brochure-type website, then get in touch with our friendly team today – and build your website the marketer’s way!
More Case Studies
Recent Website Projects...
Juliet Laser
Website Design and Local SEO project, Google My Business optimisation.
Glaze-N-Bury Festival
Bespoke Website Design to attract bookings and provide information - low budget.
Dr. Frati
SEO and Reputation Management project with new build website as work progresses.
Endometriosis Centre
Simple Website Design on low budget, lead generation site with niche SEO features to generate enquiries
Dr. Nota
Website and Reputation Management project to help personal goals and promote reputation.
Concept Website Case Study
New small business Manchester Plumbers website built to help grow new business.
Our Industries
About us
What makes us different
Loads of Digital Marketers can do the job, but we offer something different to our competitors. a lot of agencies focus on turnover and numbers, we are quite the opposite. We base our ethos around trust and care, we have a small amount of retained customers, and we only work with those who fit our culture.
A working relationship is key to ultimate success when outsourcing. You can be sure we won’t stop until we have helped you reach yor goals
Our Team
We are a small team of experts who specialise in required fields. Your marketing strategy will decide how we work with you. We offer a bespoke service rather than a one stop fits all approach, common with regular agencies.
