Concept Case Study
Project Type: Website Design
Industry: New Business/Small Business
Focus: Quick lead Generation, trust, and reputation building.
We build websites tailored to your business and industry, from a marketer's perspective. This case study outlines the process of designing a website for a small new plumbers business, the marketers way.
The primary goal of this website concept is to demonstrate how a small new business website can :
Generate consistent inbound enquiries fast.
Build trust quickly with first-time visitors
Clearly communicate value within seconds
Support long-term marketing activity (SEO, ads, referrals)
Rather than focusing on aesthetics alone, this concept prioritises business outcomes.
This newly established plumbing business wanted to enter a competitive local market. As a new business, they face several challenges:
No brand recognition
Competing against established plumbers with reviews and visibility
In this situation, the website must advertise the services that are less reliant on customer browsing, offer quality call-to-action buttons, and also have a long-term strategy in place to offer these features.
Too generic
Hard to navigate on mobile
Missing clear calls to action
Focused on either design or pages instead of urgency – a quicker way to market.
Confirmation they’re in the right place
Reassurance they can trust the business
A clear way to make contact immediately
The website needs to be built to answer urgent enquiries, ones where a searcher doesn’t necessarily look through the site for reviews, and case studies. This is a generic service that is less reliant on customer preference and would be suited to a Pay Per Click strategy.
We also need to build for the types of enquiries that customers need reputation, so the site will include a reviews section, and a case studies section, so they can be built over time. An about us page may be pivotal to building trust for the customer.
This captures both High-intent emergency users and lower-urgency users researching the option.
For plumbers, the phone is the primary point of contact. Call to Actions are always visible on mobile.
Because this is a new business, trust must be established quickly. Necessities include clear service explanation, friendly, human messaging, visible contact details, location and service area reassurance
Rather than relying solely on reviews, the site uses design clarity and transparency to build confidence.
Each core service is given its own clear section or page, designed to:
Support local SEO
Answer common customer questions
Funnel users toward enquiry
Local businesses require certain factors to help with local SEO and Google Business Maps success. “Schema code” needs to be added to the website to tell Google what the business is about, an optimised Google my Business page needs to be set up and monitored to appear on maps for searches like “Plumbers near me”. Geo pages may be created to focus SEO on local areas.
Rathert than just buiding a fancy looking website, this site was built to acheive
If you need a website designed to get your new business off the ground, with a focus on generating quick leads, mobile friendliness and local SEO, then get in touch today!
Website Design and Local SEO
Bespoke Website Design
SEO and Reputation Management
Simple Website Design
Website and Reputation Management
Uneasy barton seeing remark happen his has. Am possible offering at contempt.
Loads of Digital Marketers can do the job, but we offer something different to our competitors. a lot of agencies focus on turnover and numbers, we are quite the opposite. We base our ethos around trust and care, we have a small amount of retained customers, and we only work with those who fit our culture.
A working relationship is key to ultimate success when outsourcing. You can be sure we won’t stop until we have helped you reach yor goals
I am an expert in my field, I want to keep it that way, I work closely with James for his expertise in business and marketing, he is very knowledgeable and I would recommend his unique style to any business looking to increase their online market share.
I have worked with James for nearly 10 years now, I trust him completely, his knowledge and expertise compliments his hard working style and can bring tremendous results for any business.</
James has increased my website traffic by thousands, allowing me to receive so many more enquiries for my surgery. I can't thank him enough
James has help transform my business from a one man band to a genuine company, I now employ 5 experts, and he has been pivotal in helping me become exceptionally busy
